simplicity equals success

Now more than ever, your company’s marketing message should be short, sweet and straightforward; and, here’s why: Today’s consumers are bombarded with marketing messages every day; from the print ads they read in magazines and newspapers, to the labels on the clothes they wear, to the television commercials they watch during their favorite prime time show.

  1. The fast-paced world of today requires simpler marketing messages. Consumersare on the move and consistently dealing withcareer, family and personal demands. They do not have the time to dissect and understand complex and long messages.
  2. Distilled messages stand out. Elaborate and complex messages get lost in the sea of more than 240 advertisements that a person receives daily. Simple messages, on the other hand, have a greater chance of breaking through the barrier and reaching the consumer.
  3. Simpler messages stick. Just look at the several successful campaigns that have a simple and direct message. The goal of most marketers is to create and establish a brand and brand message that becomes an integral part of consumer conversation. “Got Milk,” for example, carries more meaning and is catchier than “Drinking Milk is Good for You.” These types of messages and their brands are the ones that become ingrained in a consumer’s subconscious mind.

The more messages that dominate the market, the harder it is to stand out and effectively reach your target audience. Stick with simple, direct messages because those are the ones that elicit results.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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