There are more than 178 million blogs on the Internet today. In fact, on WordPress, alone, there are nearly 392 million blog readers per month. Getting these millions of readers to view your company’s blog requires more than just engaging and interesting content. It involves an understanding of what works and what doesn’t in the world of blogging.
rules of the game
- DO post regularly. Establish a posting schedule and stick to it. After a while, your readers will begin to develop a routine of reading your blog on the days you decide are best to post.
- DON’T post just because. All of your blogs should be relevant and have meaning. Posting a blog just for the sake of posting a blog will turn readers away. They will not appreciate a scattered blog with off-message content.
- DO spread the word. Tell your family, friends and social media followers that your company has a blog. They can turn into your biggest fans and open the door for more people to read and subscribe to your blog.
- DON’T forget to share. Share your blogs on your company’s social media pages and add social media buttons to your blog. This will encourage your readers to share your content on their personal social media pages. Don’t limit your blog’s potential. Sharing via social media can increase exposure to your blog.
- DO interact. If a reader comments on your blog, don’t be afraid to respond. By commenting back, you are establishing a professional relationship with your readers and letting them know that you are human, too.
- DON’T blast your readers with music. The last thing anyone wants when they click on your company’s blog is to hear the latest pop or hip-hop song blaring from their computer. Your readers visit your blog to read your content, not listen to loudly playing music.
- DO comment on other blogs. And when you do, leave a link to your company’s blog. A frequent reader of the blog you commented on could be your next biggest fan.
- DON’T spam. Drive traffic to your blog through SEO and SEM, not by posting a link on every website you come across. This will turn people away and cause your blog to be blacklisted.
- DO subscribe. And yes, to your own blog. This allows you to see what the reader sees and adjust your content accordingly.
- DON’T clog your blogs with ads. If advertisements on your blog are a must, place them discreetly. If you have too many and they are obtrusive, readers will turn away and visit a blog that provides them with a better experience.
Stand out in the blogging crowd and ensure maximum readership and results by remembering and applying these ten blog-worthy rules.