a new trending twitter tool

Since its first Promoted Tweet in April of 2010, Twitter has continually evolved their Promoted Tweets Service. Now, more than two years later, Twitter has announced its newest update to help companies attain a valuable return on investment for their Twitter marketing efforts.

a positive negative

Negative Keyword Targeting is the latest tool available for companies using Twitter’s Promoted Tweets Service. This tool, which is part of the matching options for Twitter campaigns, allows companies to select keywords that restrict their promoted tweets from being displayed as a result in certain keyword searches. For example, a company that sells mouse mugs might have ‘Mickey’ as a negative keyword to differentiate this company from Disney.

This Twitter marketing tool gives companies the option to remove their Promoted Tweets from contexts or search results that are unrelated to the product or services that are being promoted in these tweets. As a result, this tool removes room for the misinterpretation or incorrect connection between the company, its tweets and Twitter user searches, helping these tweets reach the company’s appropriate target audience.

a Twitter match maker

Another tool that Twitter recently released is its ability to match Promoted Tweets to relevant or trending topics. This tool, which is available by default for New Twitter campaigns, looks at the trending topics at any given moment in time and matches these topics to the keywords in a company’s Promoted Tweet. If a company’s promoted tweets encourage the purchase of their wedding planning services and a celebrity announces their engagement or wedding plans, the company’s promoted tweet may be featured in the search results for the trending topic.

Although topics can trend for weeks, days, hours or even minutes, it expands the reach of a company’s Twitter marketing campaign to the millions of Twitter users actively searching for the latest topics and news and achieves  a standout ROI to start the new year off right.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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