communication 101

Consumers are moving at a mile a minute; and, sometimes, they are moving even faster. Your company’s message can quickly become lost in the hustle and bustle of everyday life. And now, with the holiday season upon us, consumers are looking for quick solutions to their product or service purchasing problems. In order to show these consumers that your company offers the best solution to their problem, your marketing message must be clearly and effectively heard.

speak the language of consumers

For your company’s message to reach your target audience keep these four easy to remember tips in mind:

  • Keep it simple. Simplicity truly equals success when you keep your company’s message short and sweet. It gets your point across quickly and effectively.
  • Stay relevant. Take the time to not just know, but also understand your target audience. Figure out what their wants and needs are and use that information when developing your company’s message. Your target audience is more likely to engage with your company when they believe your message applies to them.
  • Listen. Sometimes, you have to sit back and listen. Pay attention to what your audience has to say and take their feedback into account; it may help develop new ways to effectively communicate your message.
  • Be intriguing. The average person receives more than 240 marketing messages a day. Stand out from the marketing message crowd by grabbing your audience’s attention. Messages that captivate are the messages that are remembered.

When your marketing messages successfully reach your target, your audience will be engaged and, as a result, take action.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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