have a successful holiday s(eo)son

With the holiday season in full swing, the last thing on any company leader’s mind is a Google algorithm update. But it is now, with a multitude of consumers turning to the Internet for their holiday gifts, travel plans and ideas, that it is important to keep track of these refreshes and adjust accordingly.

hello panda refresh #22

On November 21, Google ran refresh number 22 on their search engine algorithm update, Panda. This refresh, which effected 0.8% of English inquiries, was designed to eliminate spam that ranks high on Google’s search engine results. With these spam websites out of the way, companies can step up their SEO/SEM strategies to not fall prey to Google’s quality control:

  • Refresh your content. Refresh your website’s content with the Panda refresh. This will help keep Internet users interested in what your company has to say. The more engaged a consumer is, the more likely they are to comment on or share your material, essentially boosting your company’s SEO.
  • Stay social. Don’t forget about your social media sites. Regular status updates with news, information or a holiday promotion or two can help boost your company’s online marketing.
  • Advertise, advertise, advertise. The holidays are the best time of the year for Internet or Google ads. Consumers turn to the Internet for gift ideas, product purchases and holiday items. Last year, alone, consumers spent nearly $1.1 billion on Cyber Monday. Take advantage of these numbers and subsequently develop an SEM plan that works.
  • Stay on target, your target market, that is. Don’t just look to target new, potential customers this holiday season; keep your loyal and old customers in mind as well. Drive old customers back to your business with your online advertisements while bringing in new customers.
  • Keep an open mind. During the holidays, consumers are more likely to purchase products or services that they normally wouldn’t during the rest of the year. So, don’t be afraid to advertise fishing and hunting gear to women or fragrances and jewelry to men. Exclude your exclusions!

Staying on top of your website’s SEO/SEM ranking requires attentiveness, awareness of Google algorithm updates and refreshes and SEO/SEM strategies that work.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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