measure your company’s online success

In today’s age, an influential online presence is important for all companies, especially with the multitude of Internet users around the world. Developed in 2005, Google Analytics has helped companies understand and measure their online efforts and influence. More than 10 million websites, as of April, are utilizing the tools of Google Analytics to calculate the success of their web pages.

going beyond keywords

Although it is often seen as a program used to measure the success or failure of a website through statistics and keywords, the popular data-generating program can also be used in these four tactical ways:

  1. Content development. Use Google Analytics to determine what content works and what doesn’t. Look at what web pages or blogs received the most user engagement, shares or page views and use this data to your company’s advantage.  If your users connect with a certain blog topic or news update, expand on the topic or integrate the information into other areas of your website.
  2. Social media connections. Social media is a dominant force among Internet users today. As a result, your company’s social media presence is important. Google Analytics can be used to measure how social your company really is, determining what posts or links are driving the most social media users to your website. In addition, the data collected on Google Analytics can be used to decide whether your website’s social media buttons are actually being utilized or whether their placement invites users to share your content.
  3. Location, location, location. Where in the world are your website’s Internet visitors coming from? Use Google Analytics to answer this question. Figure out the areas where the highest concentration of users are coming from and their demographic information. Use the location-based data you collected to create a geographically targeted marketing campaign or adjust your current marketing strategy to specifically target the Internet users that are interested and engaged with your company and the products or services it offers.
  4. Website experiments. Use your website’s home or landing page as the basis for an online experiment. Google Analytics allows a company to create 6 variations of the same webpage to test what layout users engage with the most. Once the most successful variation is determined, use it and the information you collect as the foundation for the remainder of your website’s pages.  The result will be a successful website that achieves measurable results.

Tags: , ,

esd newsletter

esd social

esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.