Posted at January 31, 2013 01:55 PM in Agency
A new social media application was recently launched and has mobile users flocking in herds to download it. Vine is Twitter’s new video-based social media application. This application gives its users the opportunity to record six-second videos that are then uploaded on to the user’s profile. These videos, which by appearance are similar to GIF files, can be shared via a user’s other social media profiles, like Twitter. Although it has rapidly grown in popularity among the social media crowd, is Vine the appropriate social media outlet for your company?
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Posted at January 29, 2013 11:55 AM in Breaking News

On January 24th local celebrities gathered to create one- of- a- kind soup bowls to be auctioned off at the 13th Annual Empty Bowls event for SAMMinistries. “Empty Bowls” has raised over $300,000 to help raise awareness to the needs of the poor in San...

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Posted at January 29, 2013 11:35 AM in Breaking News

Sitterle Homes is making news around the world. In late January, the Japanese Broadcasting Corporation produced a news story on the recent economic shift in the United States. Sitterle Homes partners, Frank Sitterle, Jr. and Jeff Buell answered questions related to their 70% growth, after...

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Posted at January 23, 2013 12:42 PM in Agency
Remember the Myspace days? The latest news around the social media block is the new look and audience focus of Myspace. Is it a perfect fit for your company? If your company’s target audience is tweens, teens and hip young people, then the answer may be yes.
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Posted at January 21, 2013 02:35 PM in Breaking News

On Saturday, January 12, esd Chief Creative Officer and Partner, Erik Simpson, was featured on the KLUP 930AM radio show. The show featured a question and answer session with Simpson, talking about topics ranging from his experience growing up in San Antonio to the lawn mowing...

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Posted at January 15, 2013 06:25 PM in Agency
As the public relations profession has evolved over time, so have the rules that public relations experts live and breathe by. To ensure that your company’s public relations is effectively publicizing your event or marketing message, follow these five rules from our talented public relations department:
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Posted at January 09, 2013 03:05 PM in Agency
As technology continues to evolve, so do mobile advertisements. Once an experimental advertising channel, mobile advertising has grown to comprise more than $4 billion in advertising expenditures in 2012. With the start of a new year, it may be time for companies to include mobile ads and reevaluate their advertising strategy for 2013.
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Posted at January 03, 2013 02:21 PM in Agency
This past December, Google announced its latest addition to the social networking site, community pages. These community pages are dedicated to a specific topic, inviting the social networking site’s 400 million users to actively engage and share insights on the specific topic, which range from advertising and marketing to Star Trek. This new feature will join the ranks of the already established Google+ features, which include circles, hangouts and +1’s, and has the potential to open marketing new doors for business that maintain a Google+ account.
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