creating a Google+ community

This past December, Google announced its latest addition to the social networking site, community pages. These community pages are dedicated to a specific topic, inviting the social networking site’s 400 million users to actively engage and share insights on the specific topic, which range from advertising and marketing to Star Trek. This new feature will join the ranks of the already established Google+ features, which include circles, hangouts and +1’s, and has the potential to open marketing new doors for business that maintain a Google+ account.

creating an online community

Similar to Facebook’s groups, community pages are designed to create a sense of community among fellow Google+ users with similar interests. The main difference between this feature and those on other social networking sites is the option to filter ideas, posts and photos that are shared on these community pages to only those that are about the specified topic of the page. This, as a result, creates a “centralized forum” for those passionate about a certain topic, actively inviting users to engage on the hundreds of community pages that have already been developed.

For businesses, these community pages open up a new marketing door. A business can post text or photos in certain community pages that pertain to their product or service. Consequently, their marketing message is sent directly to Google+ users that are genuinely interested in what you have to say or offer. A graphic design agency, for example, can post photos of their work in a graphic design community. From there, those who like or are interested in graphic design will be able to see the agency’s work. In addition, businesses can use community pages as a way to engage with fellow Google+ users, create connections or develop new ideas for their products, designs or services.

a community that gives back

Because of its connection to the popular search engine, Google+ and its community pages can also boost a company’s SEO and SEM rankings. If strategically done right, this new feature on this social media site can turn turning +1’s and engagement into a valuable return on investment.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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