dominate the mobile advertising landscape

As technology continues to evolve, so do mobile advertisements. Once an experimental advertising channel, mobile advertising has grown to comprise more than $4 billion in advertising expenditures in 2012. With the start of a new year, it may be time for companies to include mobile ads and reevaluate their advertising strategy for 2013.

a growing Google

Millions of people turn to the Internet everyday to acquire information on product, services and events. According to Statista, Google advertisements account for more revenue than that of U.S. newspapers and magazine ads combined.

Why advertise on Google? Google allows companies to create context-based advertisements that appear at the top of the search results. As a result, it is the first item a mobile user sees when they use the search engine. In fact, research conducted by Google has shown that mobile-only advertising campaigns contribute to an increase in user click through engagement by 11.5%.

stay social

Social media in-app advertisements have grown in popularity among companies as the social media sites, themselves, have grown. Facebook has long been an advertising giant for companies. In fact, in 2012, the social media site announced its plan to allow the option for mobile-only advertisements. Since making this option available for companies, Facebook has comprised more than $339 million in mobile advertising expenditures. The same is true for Twitter, with more than $134 million dollars projected in mobile ad sales.

So, how do social media mobile advertisements help companies? Mobile advertisements give companies the option to target the millions of users that may only use social media via apps or mobile Internet. Facebook, for example, allows companies to advertise to more than 600 million mobile users, a number that continues to rise.

Mobile advertisements are continuing to dominate the digital market and yield billion-dollar results.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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