As technology continues to evolve, so do mobile advertisements. Once an experimental advertising channel, mobile advertising has grown to comprise more than $4 billion in advertising expenditures in 2012. With the start of a new year, it may be time for companies to include mobile ads and reevaluate their advertising strategy for 2013.
a growing Google
Millions of people turn to the Internet everyday to acquire information on product, services and events. According to Statista, Google advertisements account for more revenue than that of U.S. newspapers and magazine ads combined.
Why advertise on Google? Google allows companies to create context-based advertisements that appear at the top of the search results. As a result, it is the first item a mobile user sees when they use the search engine. In fact, research conducted by Google has shown that mobile-only advertising campaigns contribute to an increase in user click through engagement by 11.5%.
Social media in-app advertisements have grown in popularity among companies as the social media sites, themselves, have grown. Facebook has long been an advertising giant for companies. In fact, in 2012, the social media site announced its plan to allow the option for mobile-only advertisements. Since making this option available for companies, Facebook has comprised more than $339 million in mobile advertising expenditures. The same is true for Twitter, with more than $134 million dollars projected in mobile ad sales.
So, how do social media mobile advertisements help companies? Mobile advertisements give companies the option to target the millions of users that may only use social media via apps or mobile Internet. Facebook, for example, allows companies to advertise to more than 600 million mobile users, a number that continues to rise.
Mobile advertisements are continuing to dominate the digital market and yield billion-dollar results.