propel your company’s public relations

As the public relations profession has evolved over time, so have the rules that public relations experts live and breathe by. To ensure that your company’s public relations is effectively publicizing your event or marketing message, follow these five rules from our talented public relations department:

  1. Make the call. Don’t be afraid to call up a contact, especially after sending them a press release, request for coverage or information. It provides reassurance that the contact received the information and makes you aware if an email has changed. In addition, following up shows initiative and makes the contact more aware of your event.
  2. Spark interest. Media does not want to cover events that are lackluster or are not newsworthy; so, capture their attention. Create a standout headline for a press release or request for coverage. Find an interesting angle to pitch an event. It may result in great publicity for an event.
  3. Don’t reinvent the wheel. Public relations has been done every which way since it came about many, many years ago. Look at what others have done as inspiration, then take a new, fresh look at your public relations strategy. Don’t reinvent the wheel, just make it better.
  4. Take aim. Hit your target audience by reaching out to the media they use. If your audience reads the newspaper, reach out to local newspapers to see if they will preview or cover your event. The same is true for television. If your audience is comprised of Spanish speakers, reach out to Spanish-speaking television stations or publications.
  5. The devil is in the details. Make sure you have checked and double-checked all of the details. The last thing you want is to have missing or incorrect information. If you are missing the time, date or any other pertinent information, media will not show up to cover your event.

Successful public relations can spread your company’s message, product or services to hundreds, thousands or even millions of people.

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esd & associates 12/15/17
Thank you Iheart Media for sending us this wonderful goodie basket. 💜
esdresults 12/12/17
We are proud to announce esd received the platinum - level 2017 Healthy Workplace Recognition for building a health… https://t.co/t5mqbv3PLb
esd & associates 12/12/17
We are proud to announce esd received the platinum - level 2017 Healthy Workplace Recognition for building a healthy and productive workplace!
esd & associates 12/08/17
Mister Sparky San Antonio is teaming up with #BillsElves this year. Stop by to donate your unwrapped gift at the new Target Alamo Ranch store and let's make 2017 of giving the best year yet! A big thank you for KENS 5 & Kens5.com for coming out and covering this great cause.
esd & associates 12/06/17
We had a great time supporting our client SAtobacco21 at today's press conference that focused on raising the tobacco age.

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