propel your company’s public relations

As the public relations profession has evolved over time, so have the rules that public relations experts live and breathe by. To ensure that your company’s public relations is effectively publicizing your event or marketing message, follow these five rules from our talented public relations department:

  1. Make the call. Don’t be afraid to call up a contact, especially after sending them a press release, request for coverage or information. It provides reassurance that the contact received the information and makes you aware if an email has changed. In addition, following up shows initiative and makes the contact more aware of your event.
  2. Spark interest. Media does not want to cover events that are lackluster or are not newsworthy; so, capture their attention. Create a standout headline for a press release or request for coverage. Find an interesting angle to pitch an event. It may result in great publicity for an event.
  3. Don’t reinvent the wheel. Public relations has been done every which way since it came about many, many years ago. Look at what others have done as inspiration, then take a new, fresh look at your public relations strategy. Don’t reinvent the wheel, just make it better.
  4. Take aim. Hit your target audience by reaching out to the media they use. If your audience reads the newspaper, reach out to local newspapers to see if they will preview or cover your event. The same is true for television. If your audience is comprised of Spanish speakers, reach out to Spanish-speaking television stations or publications.
  5. The devil is in the details. Make sure you have checked and double-checked all of the details. The last thing you want is to have missing or incorrect information. If you are missing the time, date or any other pertinent information, media will not show up to cover your event.

Successful public relations can spread your company’s message, product or services to hundreds, thousands or even millions of people.

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Join us in supporting @TheBigGiveSA at the Big Give BIG Countdown & Giving Rally, May 3 from 11:00 A.M. - 12:30 P.M. @hemisfair
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We’ll be there to support The Big Give SA at the Big Give BIG Countdown & Giving Rally, May 3 from 11:00 A.M. - 12:30 P.M. at Hemisfair. Get ready as we help raise funds for more than 640 nonprofits during South Central Texas’ largest day of giving!
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Proud to help Community First Health Plans create and promote one of San Antonio's most wanted medals! #VivaFiesta #fiestamedals
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United makes a massive PR mistake. You can always take care of your customers, even in difficult situations. Learn more:
esd & associates 04/14/17

United makes a massive PR mistake. You can always take care of your customers, even in difficult situations. Learn more:

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