twitter’s new swinging social media application

A new social media application was recently launched and has mobile users flocking in herds to download it. Vine is Twitter’s new video-based social media application. This application gives its users the opportunity to record six-second videos that are then uploaded on to the user’s profile. These videos, which by appearance are similar to GIF files, can be shared via a user’s other social media profiles, like Twitter. Although it has rapidly grown in popularity among the social media crowd, is Vine the appropriate social media outlet for your company?

swinging in to popularity

Determining whether Vine is the perfect fit for a company is dependent upon said company’s target audience. This new application, however, allows company’s to engage their target audience on a new social media platform. Humans are visual beings by nature. Because of this, the videos that are created and uploaded within the application are visually arresting, capable of grabbing the attention of the tens, hundreds or thousands of Vine and Internet users that view the video. What is even more impressive is the ability to of the application user to share the video via Twitter, expanding the reach of a video to the more than 200 million Twitter users.

Vine offers a new form of content and social media marketing. Companies can use Vine to create videos, viewable from both mobile devices and desktop computers, promoting their products, services or company, in general. These companies can also engage with fellow Vine users through “likes” and comments, similar to the application’s social media counterparts. Vine also makes locating already created videos simpler through its search tool that allows for easy navigation of hashtags, subjects or keywords.

Currently, the free application is only available in the iOS App Store, however its existence opens more doors for companies looking to market themselves via social media outlets. It is not certain whether Vine will continue to prosper and grow in popularity as it has done in its short existence, but this new application can open more content and social media marketing doors to thousands of companies looking to engage social-savvy users and, as such, achieve results.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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