something new to tweet about

Since 2010, marketers and advertisers have engaged consumers through advertising via promoted tweets on Twitter. Recently, however, the popular social networking site took advertising a step further by launching its new advertising API. The new advertising API, which is still in its Beta stage, is aimed at helping companies engage and target more Twitter users and general consumers with their products or services.

introducing the new API

Prior to the API launch, all advertisements on Twitter were manually managed via the social networking site and were available in the form of promoted tweets. With the new advertising API, Twitter will be able to provide companies with more advertising purchasing choices to help get their message across to the more than 200 million Twitter users. Currently, Twitter has partnered with five companies to allow companies to purchase advertisements on Twitter through third-party service companies. Such partner companies include Adobe, HootSuite, Salesforce, SHIFT and TBG Digital.

By allowing companies to purchase advertisements through these partners, Twitter is making advertisement purchasing easier for companies. HootSuite, for example, is a social media management site. If a company already utilizes this program to manage their social media accounts, the new Twitter API makes it easier for a company to purchase advertising through this program they are already using. By making advertisement purchasing easier, more and more companies will be more prone to advertise on the social networking site.

the future of Twitter’s API

The future of Twitter’s new advertising API is still unclear as it is still in its Beta stage, however, it does open up new advertising possibilities for companies wishing to begin or continue advertising on the social networking site. These new advertising opportunities will help propel companies forward, disseminating their marketing and advertising messages to millions of Twitter users.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
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TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
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Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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