something new to tweet about

Since 2010, marketers and advertisers have engaged consumers through advertising via promoted tweets on Twitter. Recently, however, the popular social networking site took advertising a step further by launching its new advertising API. The new advertising API, which is still in its Beta stage, is aimed at helping companies engage and target more Twitter users and general consumers with their products or services.

introducing the new API

Prior to the API launch, all advertisements on Twitter were manually managed via the social networking site and were available in the form of promoted tweets. With the new advertising API, Twitter will be able to provide companies with more advertising purchasing choices to help get their message across to the more than 200 million Twitter users. Currently, Twitter has partnered with five companies to allow companies to purchase advertisements on Twitter through third-party service companies. Such partner companies include Adobe, HootSuite, Salesforce, SHIFT and TBG Digital.

By allowing companies to purchase advertisements through these partners, Twitter is making advertisement purchasing easier for companies. HootSuite, for example, is a social media management site. If a company already utilizes this program to manage their social media accounts, the new Twitter API makes it easier for a company to purchase advertising through this program they are already using. By making advertisement purchasing easier, more and more companies will be more prone to advertise on the social networking site.

the future of Twitter’s API

The future of Twitter’s new advertising API is still unclear as it is still in its Beta stage, however, it does open up new advertising possibilities for companies wishing to begin or continue advertising on the social networking site. These new advertising opportunities will help propel companies forward, disseminating their marketing and advertising messages to millions of Twitter users.

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