white out the competition

By nature, whitepapers provide fact-based solutions to consumers’ sometimes-complex problems. These whitepapers encourage consumers to purchase your company’s products or services because, according to the facts in the whitepaper, these products and services are the solution being sought. If written effectively, these whitepapers can become an integral component of your company’s content marketing strategy.

be the solution

To develop whitepapers that effectively find a solution based on your company’s products or services, follow these three easy to remember tips:

  1. Find balance. Whitepapers, by nature, vary in length dependent upon the problem and solution set it is exemplifying. Although this is true, it is important to find a balance between a whitepaper that is too long and a whitepaper that is too short. Brief whitepapers may lack necessary information and long whitepapers may cause readers to lose focus; therefore, it is important to adopt a length that contains all of the information needed to facilitate reader’s decisions while keeping them focused throughout.
  2. Write to your target audience. Each reader turns to whitepapers to find a solution to a problem. Readers are more likely to take action as a result of information that is geared toward fulfilling their particular wants and needs. By developing multiple whitepapers that are each targeted to a specific audience is more effective then addressing all audiences on the same whitepaper.
  3. Stick with the facts. Back up your whitepapers with facts rather than strong opinions. Most business and technical audiences do not respond positively to strong opinions that are unsupported with facts. Providing facts and statistics gathered by your company or from a third party can help reinforce the underlying message of the whitepaper and allow readers to develop their own opinion and conclusion.

By following these three tips, your company’s whitepapers can capture consumers’ attention and encourage them to purchase your products are services as means to finding the perfect solution.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.