Coined as the largest video sharing site around these parts, YouTube has millions of videos that are easily accessible by Internet users. And now with billions of monthly users, it’s no wonder why more and more companies are investing their advertising dollars in YouTube. In fact, every minute, nearly 72 hours of video are uploaded to the website.
There are hundreds of social networking sites on the Internet, so why should your company choose YouTube?
- Advertising. YouTube offers companies a wide variety of advertising opportunities, such as advertised suggested videos. These advertisements appear on the right-hand side of the website and look as if they are suggested or recommended videos. Now more than ever, companies are seeking the stamp of approval from consumers. According to a recent study completed by Forrester Research, 70% of consumers trust a brand that is recommended to them by friends or family. Because of the placement of these advertisements, more YouTube users will be willing to watch the advertisement as they view these advertisements as recommendations from their friend, YouTube. As a result, a company’s marketing message is disseminated to more consumers.
- Viral videos. Aside from advertising, companies can use their channel to upload and share videos, such as commercials and company videos. Even greater than this is the potential for a video to become viral. Viral videos are the perfect way to expand your company’s online presence immensely. These videos attract thousands, even millions of views and get your company’s name and brand out there.
- Company videos. Creating a company YouTube channel and investing in YouTube advertising are the perfect excuses to create a company video. These videos give a company, and thus their YouTube channel, personality. YouTube also offers the ability to share these videos via other social media sites, like Twitter and Facebook, further dispersing a company’s marketing message.
If used strategically, YouTube has the potential to greatly expand your company’s online presence to increase brand awareness and achieve valuable ROI.