Successful public relations can help advance your company and has the potential to disseminate your company’s marketing message to millions of people. To achieve this, follow these five, easy-to-remember rules from the esd Public Relations Department:
Think like a journalist. When creating your press releases or requests for coverage, put your journalist cap on. Think about how you would want information to be presented to you or what would capture your attention if you were a journalist and adjust your strategy accordingly. As such, write a press release or pitch a story that would not only interest the media, but the general public.
- Keep in touch. Continually build your company’s public relations presence by networking and building relationships with the media, local or otherwise. The contacts you procure can come in handy in the future, but don’t forget to keep in touch. Check in with your media contacts periodically to see how they are doing. This shows them that you genuinely care about your professional relationship with them and keeps you on the top of their mind.
- Think on your feet. Life doesn’t always work out as planned. The same is true for public relations; so, prepare yourself. Always stay a step ahead of the game. It is important to be able to think quickly and be able to react and adapt to any situation that may arise. One way get ahead is to create a back up plan. You never know when this plan might come in handy.
- Collect your clippings. And, use these clippings as your documentation. Take the time to cut out any news articles that publicize your event and create a running document of links to online coverage. Record televised or radio coverage on CDs. This reassures both your client, and yourself, that your publicity efforts have been successful.
- Stay social. Integrate social media into your media efforts. By publicizing your event via social networking sites, like Facebook, Twitter and Pinterest, you are engaging Internet users that would not otherwise be reached via traditional media outlets. Use social media as the extra push to get ahead and achieve results that exceeds expectations.