PR – Produce Results

Successful public relations can help advance your company and has the potential to disseminate your company’s marketing message to millions of people. To achieve this, follow these five, easy-to-remember rules from the esd Public Relations Department:

    1. The esd Public Relations team managed media relations for SAMMinistries’ Empty Bowls event.

      Think like a journalist. When creating your press releases or requests for coverage, put your journalist cap on. Think about how you would want information to be presented to you or what would capture your attention if you were a journalist and adjust your strategy accordingly. As such, write a press release or pitch a story that would not only interest the media, but the general public.

    2. Keep in touch. Continually build your company’s public relations presence by networking and building relationships with the media, local or otherwise. The contacts you procure can come in handy in the future, but don’t forget to keep in touch. Check in with your media contacts periodically to see how they are doing. This shows them that you genuinely care about your professional relationship with them and keeps you on the top of their mind.
    3. Think on your feet. Life doesn’t always work out as planned. The same is true for public relations; so, prepare yourself. Always stay a step ahead of the game. It is important to be able to think quickly and be able to react and adapt to any situation that may arise. One way get ahead is to create a back up plan. You never know when this plan might come in handy.
    4. Collect your clippings. And, use these clippings as your documentation. Take the time to cut out any news articles that publicize your event and create a running document of links to online coverage. Record televised or radio coverage on CDs. This reassures both your client, and yourself, that your publicity efforts have been successful.
    5. Stay social. Integrate social media into your media efforts. By publicizing your event via social networking sites, like Facebook, Twitter and Pinterest, you are engaging Internet users that would not otherwise be reached via traditional media outlets. Use social media as the extra push to get ahead and achieve results that exceeds expectations.

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A special thank you to @KABBFOX29 for having our client, #ADA on Focus on South Texas to share information about th… https://t.co/QDWbvYGHTk
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A special thank you to KABB FOX 29 News, San Antonio for having our client, American Diabetes Association on Focus on South Texas to share information about the 2017 Camp Power Up!!
esd & associates 05/23/17

Happy Birthday to our Account Planner Johanna Salazar. She’d like to say THANK YOU to our amazing clients at Community First Health Plans for the treats!
esd & associates 05/20/17

It’s game day and we’re showing our team spirit at esd! #GoSpursGo! #raceforseis
esd & associates 05/04/17

Euly the rescue dog is all business at #biggive2017 this morning! San Antonio Pets Alive is topping the leaderboard with $27k in donations! Don't forget to donate at www.thebiggivesa.org

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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.