Don’t Enrage Your Target Audience, ENGAGE them

There are rules when it comes to “owning” a Facebook page. They may not be explicitly written, but in general most people who sign up for a page understand that the information they choose to post about themselves is broadcast to their friends list, or even beyond, and open for others to pass judgment.

The same goes for businesses on Facebook. What may strike one business owner as a witty or fetching post may in all actuality come off to consumers as annoying or even awkward.

Think before you post:

Facebook is a fantastic way to reach your target audience. But when you’re reaching for that audience, be cognizant of how your audience may view what you’re posting.

In the same way it annoys you when your grandmother posts a personal conversation on your Facebook wall, or that friend you barely know posts an uncomfortable photo sans shirt, consumers become frustrated with lazy marketing ploys, mundane polls and bad attempts at shock value.

Instead of trying to shock your audience into noticing your page, engage them with good content, thoughtful insight and well-designed imagery.

We ask ourselves a few questions before posting:

1.)  Is this post relevant? Is it newsworthy and timely?
2.)  Does this post represent what our company stands for?
3.)  Does this post represent how we want to be perceived?
4.)  Is this a good story or insightful information?
5.)  Could this post alienate any of our audience?

If you find yourself wondering if your company might be a guilty offender of annoying Facebook tactics, take a look at the Condescending Corporate Brand Page on Facebook. The “Corporate Bollocks Page” is dedicated to collecting examples of annoying business tactics that may leave a consumer wondering if the small amount of thought a brand put into their Facebook post, might also be a reflection of how they view consumers.

In many ways, using social media sites like Facebook is based on common sense. Sometimes it’s best to type out what you plan on communicating, take some time to read what you wrote, reflect on how the message may be perceived, make necessary changes and post your message with confidence.

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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