Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Monthly Archives: June 2013

How to Repurpose Content Series, Part I: Facebook Posts

Think you don’t have to time to brainstorm and write new content for every medium? Stop posting in separate silos–creating stand-alone content for each medium is highly inefficient. Learn how to master social content strategy and repurpose content across many mediums.

San Antonio Sports Teams Up with Councilman Ray Lopez for District 6 Fitness 5K

Families from across San Antonio will join City Councilman Ray Lopez for the District 6 Fitness 5K run/walk, the third Big Event of the 4th Annual San Antonio Sports Fit Family Challenge, this Saturday, June 29, from 8 to 10

Your Guide to the 4 Most Important Facebook Ratios (Not Metrics)

In the world of finance (which is governed by numbers), ratios are king. However, there seems to be very little discussion regarding Facebook ratios. Unlike metrics, ratios identify relationships, which can give you much deeper insights into your social media efforts. Learn how to use them to your advantage!

Choosing the Right RSS Feed Reader for Content Curation

Google Reader is phasing out this summer. If your business needs to follow RSS feeds for content curation, try one of our suggested tools.

5 Social Media Lessons from George Takei (ohh-myyy…)

Five lessons you can learn from George Takei’s massive social media presence.

Three Easy Ways to Come up With Blog Post Ideas

Are you out of ideas for your blog posts? Stop struggling and use these three easy methods to make sure you always have a long list of blog post topics ready.

The Marketing Department of the Future is Your Customer Base

Companies are facing increasing pressure to increase sales and profits, just as buyers are becoming more jaded toward traditional sales & marketing tactics. So how do companies create sustainable profits? Turn loyal customers into advocates and then empower them to share their experiences.

A Minimalist Approach to Social Media Analytics

Are you lost in a pile of numbers? Get the scoop on the social media metrics that really matter and how to look at the big picture.

Fifty Percent of B2B Marketing Spend is Misaligned

Up to 50% of marketing spend is misaligned with actual buyer behavior during the buying cycle. Marketers who are not engaging across the entire customer decision journey are removing themselves from touch points that could determine whether they win the sale.

esd newsletter

esd social

esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!