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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Monthly Archives: July 2013

Less is More for Health Care Marketing Communications

Four tips for improving communications to young adults considering health insurance through the Health Insurance Marketplace (“Obamacare” exchange).

Obamacare Marketing Challenge – Enrolling the “X Games” Generation

With the Affordable Care Act looming, marketers face a new challenge: getting the young “X games” generation to purchase health insurance. So how do we begin to create a healthcare marketing communications strategy that solves this problem? Read on and find out!

esd & associates earns more Gold for our University Health System marketing campaigns

In addition to being a healthy workplace, esd & associates was named a Gold Winner in the 30th Annual Healthcare Advertising Awards for its Drive Now Text L8R Campaign for the University Health System (UHS). The agency also earned Bronze

8 Tips for Becoming a More Brilliant Writer

Read these eight powerful tips to learn how to become a better writer right now. You’ll leave with the inspiration you need to create brilliant content.

4 Facebook Graph Searches Marketers Need to Know

With Facebook’s Graph Search, you will be able to understand your audience better than ever before. Learn these four ways you can use these features to improve your communications strategy on Facebook.

Clays shoot to benefit Shriner’s Hospitals for Children

The Alzafar Shriners will be hosting their second annual Pulling 4 Kids Charity Clay Shoot event on Saturday, August 24, 2013. This event will support the Shriners Hospitals for Children, which provide care to children with neuromusculoskeletal conditions, burn injuries,

4 Ways You Can Advertise Like a Pro on Facebook

Facebook advertising can really jumpstart your page by attracting the right followers quickly. However, Facebook’s self-serve platform does not always give businesses with a targeted enough audience to yield the optimal results. Power Editor can be your solution to these problem. Learn 4 ways that it can help you improve your advertising efforts.

San Antonio Leaders Propose Action, Clean Air Strategies to Avoid Non-Attainment

Stakeholders across multiple disciplines met on July 11 to raise awareness of air quality concerns as the Alamo City edges closer to EPA “non-attainment” with increased ground level ozone levels (a.k.a. “smog”) from an economic boom in one of the

How to Repurpose Content Series, Part II: Blog Posts

Don’t let an amazing blog post go to waste. Learn how to repurpose content to save time and energy while maximizing SEO efforts.

Luxury homebuilder Sitterle Homes turns dirt at Riverstone

High-profile, luxury homebuilder Sitterle Homes held its official groundbreaking for Riverstone, a spacious master-planned community featuring luxury garden home living in Sugar Land, Texas, on June 19. Riverstone is the first Houston development for Sitterle, but its 22nd in Texas,

3 Reasons You May Not Be Ready for Social Media

Are you making one of these social media mistakes? Learn about three common reasons why businesses can’t make social media work for them.

Friedrich giving away $500 gift cards with Facebook contest in Florida, New York

Friedrich, a manufacturer of high-quality air conditioners, is excited to announce its “Beat the Heat” contest offering $500 gift cards to help consumers purchase stylish, efficient ductless mini-split and WiFi-enabled room air conditioners. Friedrich is giving away two gift cards

7 Things You Need to Know About Digital User Experience

As most brand touch points have shifted from being primarily offline to online, mastering digital user interface (UI) and user experience (UX) is increasingly important. Are you designing your site and apps to enhance the digital user experience?

Only probiotic supplement created by practicing gastroenterologist marks six years

On July 1, 2007, San Antonio-based gastroenterologist Dr. Lawrence Hoberman, with the help of a microbiologist, created a probiotic supplement called EndoMune. Six years later, still the only physician-created supplement of its kind, EndoMune Advanced for adults and EndoMune Junior

The Golden Rule of Writing Anything

Think you’re too busy to read? Learn why the act of reading is one of the best ways to become a better writer, whether you write for business or pleasure.

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esd & associates 06/19/17

Our graphic designer, Nayeli, got her creative juices flowing this Monday!
esd & associates 06/15/17

Happiest of birthdays to our puppy lovin PPC wizard, Anna! We hope your day was filled with good times and good friends! #puppylove
esd & associates 06/07/17

"Just another day at the office!"
esd & associates 06/07/17

Fit Pass 2017 kicks off this Saturday, June 10 with the FREE Fit Pass Dash 5K. Sign up today and make sure to download the SA Park’s Fitness app to track your family’s fitness progress and earn points for a chance to win a grand prize this summer! https://itunes.apple.com/us/app/fit-pass/id995280710?ls=1&mt=8