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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Monthly Archives: September 2013

When a Small Business Should Consider a Logo Change

Many people confuse a logo for branding. We examine four reasons why a small business might consider changing its logo and the best practices for rolling out the change.

Is Your Website Using jQuery 2.0?

Have you missed the last spring’s release of jQuery 2.0, the speedier library that brings interactive effects to your website? This post helps you catch up.

Why You Should Be Using an Editorial Calendar

Editorial calendars aren’t just for glossy magazines. These valuable tools are helpful for marketers everywhere, especially those who regularly produce blog posts, articles, white papers, press releases, and other forms of content.

Friedrich donates air conditioners to 100-year-old school in rural Illinois

Children in this rural community have air-conditioned classrooms for the first time since the schoolhouse was constructed in 1899. The relief came Tuesday, when volunteers installed eight room air conditioners donated by the Friedrich Air Conditioning Company, based in San Antonio,

Understanding the Difference Between ‘Nurturing’ and ‘Harvesting’ in Social Media

Many marketers miss the mark on social media when they try to reap results too quickly. In this post, we help you understand when you need to nurture and when you can harvest leads from social media.

How to Promote Your Blog: Part II

Struggling to get more exposure for your blog? Read our second post on how to promote your blog to get even more tips on generating buzz online.

YMCA of Greater SA taking back streets for community during fall Síclovía

It’s time to play in the street! Síclovía is scheduled for September 29, 2013 from 10 a.m. to 3 p.m. on Broadway between Lion’s Field and Alamo Plaza. The Síclovía Family Adventure is a free event that will turn Broadway

To Use a CMS or No CMS? That is the Question

When you’re creating a new website, you must decide whether to use a CMS or no CMS. Read about the benefits of CMS tools and why esd & associates encourages our clients to use these helpful content management tools.

You Are Never Too Boring For Facebook

With so many users on Facebook, there must be an audience you can capture no matter how niche or “uninteresting” your industry is. Despite this, we still hear many brands complaining that their industry is too boring or too niche

How to Promote Your Blog: Part 1

Discover how to promote a blog online and enjoy increased awareness, traffic, and SEO.

esd videographer provides tips for great video on MediaBistro.com

esd & associates is San Antonio’s largest integrated marketing agency, expanding its services to address the evolving industry and other trends. Charlie Castleman, esd’s in-house videographer, was recently interviewed by Andrea Williams of MediaBistro.com for tips on capturing the perfect video.

Branding in Action: 10 Tips for Naming a Company

Do you have a great business idea but have no idea how to name a company? Read our 10 best tips on naming a business or campaign.

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esdresults 11/17/17
Is Cyber Monday the new Black Friday? Read “Marketing to Cyber Monday Shoppers” for a few ideas on encouraging cust… https://t.co/MYkMTUNLWa
esd & associates 11/17/17
Is Cyber Monday the new Black Friday? Read "Marketing to Cyber Monday Shoppers" for a few ideas on encouraging customers to shop online.
esd & associates 11/16/17
This the perfect example of out running your competition.Reebok we love your #InteractiveMarketing campaign.
esd & associates 11/13/17
Once again social media ads are changing. Read how your ads can improve performance with these quick and easy tips.
esd & associates 11/06/17
Here’s some Monday humor for your day. #happymonday #marketinghumor