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At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Monthly Archives: October 2013

Happy Halloween! Cleto Goes Ghost-Hunting at A Goodwill Store

WOAI-TV’s Cleto Rodriguez played Ghost Hunter at Goodwill’s downtown location on West Commerce Street on Oct. 23. The story featured interviews with Goodwill employees who say the old building may be haunted. The story also mentioned the esd & associates-designed www.Shop-O-Scream.com,

EndoMune participates in national PTPA Twitter party

San Antonio’s EndoMune Advanced Jr., the acclaimed probiotic for children, took part in a national Twitter party hosted by North America’s largest volunteer, parent testing community Friday, Oct. 25. To celebrate Parent Tested Parent Approved’s new website (http://ptpa.com), PTPA hosted

esd & associates among San Antonio Business Journal’s Healthiest Employers

The Alamo City’s leading digital creative agency, esd & associates, was recognized by the San Antonio Business Journal for its commitment to a healthy workforce at the inaugural Healthiest Employers Awards Breakfast on Oct. 24. Held at The Historic Pearl

It’s Time To Create a Sustainable SEO Strategy

Understanding search from Google’s POV will help marketers understand how to build sustainable content and websites that will stand the test of its algorithm updates.

Goodwill launches deadly cool Shop-O-Scream.com website

  Looking for your inner monster? Goodwill is here to help with www.shop-o-scream.com, a new website with costume ideas, contests and frightening fun for the whole family. If you dare, you can take the “Find Your Inner Monster” quiz. Those brave enough

Improve Your Marketing With Gamification

Increase engagement and ROI of your campaigns by applying the principles of game mechanics into your marketing campaigns. Here are some examples of brands who have succeeded from it.

esd and associates places third in Challenge of the Fittest

On Oct. 6, esd and associates, along with other leaders in the Greater San Antonio Area, took part in the Challenge of the Fittest, a corporate fitness event held by the Fit Company Institute providing area companies and business leaders

What You Need to Know About Responsive Web Design

With mobile use on the rise, creating a responsive website may no longer be optional. Here’s your guide to the basics of Responsive Web Design and why it is so important.

Marketers: Are You Ready for Hummingbird?

Google Hummingbird doesn’t only affect SEO, it affects all your marketing efforts. Are you prepared to make the necessary changes to your marketing strategy?

Is the Social Media Manager Really Dead?

Some experts are already seeing the end of the social media manager position.

The Health Insurance Marketplace is Open For Business in San Antonio

Community First Health Plans (CFHP), the largest nonprofit health plan in the Greater San Antonio area, has entered into an agreement with the Centers for Medicare & Medicaid Services (CMS) to provide health insurance coverage through Qualified Health Plans on the federally-facilitated Marketplace. Under the Affordable Care

The Analytics Shift You May Have Missed

Marketing Analytics 1.0 was about taking snapshots of how marketing tactics contribute to sales. Marketing Analytics 2.0 is about attribution, optimization, and allocation in real time.

4 Reasons Why Your Tech Companies Need Content Marketing

If your tech companies are not involved in the content marketing craze, then here are 4 benefits you are missing out on.

New York Times interviews CFHP President/CEO on opening day of Health Insurance Marketplace

Monday, Oct. 1, kicked off the start of open enrollment for the Health Insurance Marketplace. Participating health insurers were busy fielding calls from the public as technical problems affected the federal government’s Web site www.healthcare.gov. More than 2 million people

Content Marketing in 5 Basic Steps

Everyone’s jumping on the content marketing bandwagon, but is anyone actually doing it well? Reduce the complexity by following 5 simple steps.

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esdresults 11/17/17
Is Cyber Monday the new Black Friday? Read “Marketing to Cyber Monday Shoppers” for a few ideas on encouraging cust… https://t.co/MYkMTUNLWa
esd & associates 11/17/17
Is Cyber Monday the new Black Friday? Read "Marketing to Cyber Monday Shoppers" for a few ideas on encouraging customers to shop online.
esd & associates 11/16/17
This the perfect example of out running your competition.Reebok we love your #InteractiveMarketing campaign.
esd & associates 11/13/17
Once again social media ads are changing. Read how your ads can improve performance with these quick and easy tips.
esd & associates 11/06/17
Here’s some Monday humor for your day. #happymonday #marketinghumor