How to Prevent Social Media Disasters
Posted at November 27, 2013 02:35 PM
in Agency
A twitter drive is a great idea, but a Twitter Q&A may not be if you know you will be inundated by angry activists the second you open it.
But what should you do when you find yourself facing a barrage of negative comments? Should you remove it? Perhaps removal may not be such a great idea as internet marketers know all too well about the “Streisand Effect”, where your removal becomes more of an event than what you’re trying to censor anyway!
No one likes to think about the negative side of things, but understanding your vocal customers (and opponents) can be the difference between a downside and a social media disaster.