Details announced for Sunday’s Síclovía event

YMCA of Greater San Antonio along with presenting sponsor H-E-B and Platinum Sponsor Humana announce details for San Antonio’s largest health and wellness event, Síclovía.

Síclovía gives the community a chance to play and exercise in the streets on a 2.5-mile path with no traffic interruptions. The new Southside location exposes new communities to Síclovía, while showcasing a different San Antonio landscape compared to its traditional route off Broadway.

Siclovia1

This free community event will take place this Sunday from 11 a.m. to 4 p.m. and will begin at the intersection of South St. Mary’s Street and East Cesar E. Chavez Boulevard. It will travel south along East Mitchell Street and Mission Road to Mission Concepción.

Monica Garza, Director of Community Wellness at the YMCA of Greater San Antonio, encourages the community to come and experience the new unique activities Síclovía has to offer.

Over 65,000 community members are expected to attend this season’s event and are invited to participate in all the fun activities and Reclovías planned throughout the new Southside route, with the initiative to motivate residents to maintain a permanent healthy life style.

participants are invited to Humana’s booth to take “selfies” with sports equipment to envision the “new you”, in an effort to promote motivation for permanent health and wellness.

With all these exciting activities forecasted for this Sunday’s event, people throughout the community are still encouraged to locate the colorful bikes around town signifying Síclovía’s new route.

To raise awareness about the new Southside location, a social media marketing campaign was developed by digital marketing firm, esd & associates. The colorful bicycles have created an interactive social media buzz throughout the entire community. San Antonian’s who find the bikes around town are asked to post a photo of the bikes with the hash tag #movingtosouthtown to be entered for a chance to win bike accessory prizes.

To find more coverage of the art bikes #movingtosouthtown campaign, check out these stories at NOWcastSA and mySA.

Siclovia2

esd newsletter

esd social

esd & associates 4h
We are praying for those that have been affected by all the natural disasters that have recently taken place in the last month. Our thoughts are with you and your families.
esd & associates 09/13/17
Nonprofits can't afford not to invest in this new digital age. Read how nonprofits risk loosing to their competition and major dollars by not clearly making the digital connection with their consumers. https://nyti.ms/2xUiJCk
esdresults 09/12/17
It was an exciting day demonstrating the Diabetes Resources Guide website for https://t.co/8LWasxYYh6 at the Annual… https://t.co/J6qDR4c0P1
esd & associates 09/12/17
It was an exciting day for esd demonstrating the new Diabetes Resources Guide website for the @SanAntonioHAB today at the Fourth Annual Clinical Town Hall! We look forward to the journey toward the Bold Goal to make San Antonio 20% healthier by 2020.
esd & associates 09/05/17
Hello September! Fall is almost here…goodbye Texas heat! 🍁🍂

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.