esd forms creative partnership with Institute for Women’s Health

San Antonio — esd & associates recently formed a new relationship with Institute for Women’s Health, the South Texas region’s largest obstetrics/gynecology (OB/GYN) and fertility clinic.

Also known as a division of consultants in women’s health, Institute for Women’s Health hired esd to coordinate all its public relations efforts, develop and implement its social media campaign strategy, and design and manage its main website as well as a website for the Advanced Fertility Center.

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Both esd and the Institute recognize that before patients select a physician they are researching their options through the interactive digital realm. Today, successful healthcare organizations must create awareness through traditional advertising and robust digital and social outreach to influence new audiences and expand market share.

“We chose esd & associates because they have a great deal of experience in the healthcare industry and understand our mission of compassionate personalized care for every one of our patients,” said Estefania Arguelles, marketing manager at Institute for Women’s Health. “We know their efforts will allow us to help even more women and their families in our community.”

Added Erik Simpson, esd’s chief creative director: “We are honored that Institute for Women’s Health selected us to take their marketing campaigns to the next level through strategic content marketing, lead generation, and social media. Their recent growth provides exciting opportunities this year and into the next.”

Formed in early 1996, the Institute for Women’s Health has been serving women and their families for nearly two decades. Since then, the practice has expanded to nine medical offices strategically located throughout San Antonio with more than 30 physicians on staff.

esd & associates opened in July 1996 and also has nearly two decades of marketing experience for local and national clients in a variety of industries, including healthcare, finance, nonprofit, government and retail.

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