esd’s Shiner Beers jersey advances to national round of AAF Awards

San Antonio – Digital marketing firm esd & associates has twice struck gold – winning top awards in local and district levels of the 2014 American Advertising Awards – for the design of a Shiner Beers cycling jersey.

esd ADDY 1 REV

The only San Antonio-firm to win Gold in its respective district level, esd automatically qualifies for the national round of competition. A district-level award is the second step in the three-tiered AAF competition.

“We knew it was a great jersey the first time we saw it, so this is rewarding to see the talented esd & associates team receive wonderful praise from the design world,” said Kimberly Cockrum, marketing projects administrator for Shiner Beers’ parent firm, The Gambrinus Company.

The AAF honor in the “Apparel” category recognizes esd for its design of the 2014 Shiner Beers G.A.S.P cycling jersey for The Gambrinus Company. Designed by Maria Fernanda Balandra Ruiz, the jersey features a scenic Texas landscape with modern cycling graphics. The project team included Chief Creative Officer Erik Simpson, Creative Design Manager David Gonzales and Account Manager Johanna Salazar.

“The Shiner Beers jersey is a testament to the talent and passion of every esd team member who strives to get extraordinary results for our clients every day,” said Erik Simpson, esd’s chief creative officer. “As an integrated marketing firm, we take great pride in delivering winning results with effective communications tactics.”

esd took home a gold award at the local level during an awards ceremony on Feb. 15, at the McNay Art Museum in San Antonio. The company will be recognized again with gold on April 19 at the AAF District Convention in Austin at the Renaissance Arboretum Hotel.

Thousands of cyclists will don the esd-designed jersey on May 3, 2014, when they participate in the Shiner G.A.S.P., a 100-mile bicycle ride starting in Austin and traveling to the Spoetzl Brewery in Shiner, Texas. The public can purchase a jersey at the Shiner Beers Online Store.

AAA_email copy

In the AAF “Single Platform Consumer Category,” esd also won a local Bronze award in February for a Halloween-themed Facebook contest titled, “Find Your Inner Monster.” The winning creative team included Simpson, Digital Media Specialist Geoffrey Setiawan, Chief Development Officer Ping “Judy” Tsai, and design by Balandra Ruiz.

A key part to the larger Shop-O-Scream.com campaign, the monster contest allowed participants to take a fun personality quiz to enter a chance to win a cash prize. It helped promote Goodwill as San Antonio’s one-stop shop for costumes and DIY Halloween ideas. Results included 1,700 new Facebook fans and 600 shares over a 20-day period.

The American Advertising Awards is the advertising industry’s largest competition, attracting over 40,000 local entries across the country. Previously known as the ADDYs, the awards have been rebranded as the American Advertising Awards, according to AAF’s San Antonio office.

###

About esd & associates

esd & associates is San Antonio’s largest digital marketing agency. We combine research, marketing strategy, demand generation, public relations, social media, and branding to help our clients build trust with their audiences and convert trust into sales. For more than 19 years, we have helped brands find their voices and increase sales. Visit www.esdandassociates.com to learn more.

Tags: , , , , ,

esd newsletter

esd social

esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
esdresults 06/29/17
Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.