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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Monthly Archives: May 2014

Public Relations: Who Needs It?

If you use social media, you have public relations. Your interplay with customers on your Facebook page is tantamount to one-on-one public relations. Your tweets mirror the personality of your company. Poorly handled social media posts can be the death of a company and well-handled social media can breathe new life into business.

Public relations is part of how your place of business looks. It’s how customers are treated. It’s anything where a customer – or possible customer – connects with your business. It is your name, your reputation and your future.

Institute for Women’s Health Physician Showcased in Local Video

Dr. Valentin Almendarez, a gynecological surgeon with the Institute for Women’s Health (IFWH), was recently featured in a video partnering with St. Luke’s Baptist hospital to perform a medical procedure called Single Site Robotic Hysterectomy.  This type of procedure is

Steps to Begin Optimizing Websites for Mobile Devices

Steps to Begin Optimizing Websites for Mobile Devices

esd & associates honored for third year with Healthy Workplace Gold Award

esd & associates honored for third year with 2014 Healthy Workplace Recognition Program Gold Award

Organizing and Executing a Successful Press Conference

Organizing and Executing a Successful Press Conference: Whether responding to a crisis or announcing good news, a press conference can be a cost-effective promotional tool that results in free publicity.

esd honored in nation’s largest healthcare advertising competition

San Antonio – esd & associates once again has been recognized for its healthcare marketing that gets results. “Our work with healthcare is very rewarding,” said Erik Simpson, esd’s chief creative officer. “It’s a bonus when it gets recognized like

esd wins PRSA awards for Friedrich, Community First

San Antonio – During the 2014 Del Oro Awards banquet on May 8, the Public Relations Society of America honored esd & associates with a pair of awards for excellence in media relations and merit in social media. The Del

The Big Give S.A. doubles goal, raises more than $2 million

San Antonio ranks in Top 10 in country during 24-hour giving event San Antonio – The people of the Alamo City helped make the The Big Give S.A. a huge success in its inaugural year by raising a total of $2,017,441.50 during 24

Choosing the Ideal Social Media Platforms for Your Business

Choosing the Ideal Social Media Platforms for Your Business

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esd & associates 06/19/17

Our graphic designer, Nayeli, got her creative juices flowing this Monday!
esd & associates 06/15/17

Happiest of birthdays to our puppy lovin PPC wizard, Anna! We hope your day was filled with good times and good friends! #puppylove
esd & associates 06/07/17

"Just another day at the office!"
esd & associates 06/07/17

Fit Pass 2017 kicks off this Saturday, June 10 with the FREE Fit Pass Dash 5K. Sign up today and make sure to download the SA Park’s Fitness app to track your family’s fitness progress and earn points for a chance to win a grand prize this summer! https://itunes.apple.com/us/app/fit-pass/id995280710?ls=1&mt=8