Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Monthly Archives: May 2014

Public Relations: Who Needs It?

If you use social media, you have public relations. Your interplay with customers on your Facebook page is tantamount to one-on-one public relations. Your tweets mirror the personality of your company. Poorly handled social media posts can be the death of a company and well-handled social media can breathe new life into business.

Public relations is part of how your place of business looks. It’s how customers are treated. It’s anything where a customer – or possible customer – connects with your business. It is your name, your reputation and your future.

Institute for Women’s Health Physician Showcased in Local Video

Dr. Valentin Almendarez, a gynecological surgeon with the Institute for Women’s Health (IFWH), was recently featured in a video partnering with St. Luke’s Baptist hospital to perform a medical procedure called Single Site Robotic Hysterectomy.  This type of procedure is

Steps to Begin Optimizing Websites for Mobile Devices

Steps to Begin Optimizing Websites for Mobile Devices

esd & associates honored for third year with Healthy Workplace Gold Award

esd & associates honored for third year with 2014 Healthy Workplace Recognition Program Gold Award

Organizing and Executing a Successful Press Conference

Organizing and Executing a Successful Press Conference: Whether responding to a crisis or announcing good news, a press conference can be a cost-effective promotional tool that results in free publicity.

esd honored in nation’s largest healthcare advertising competition

San Antonio – esd & associates once again has been recognized for its healthcare marketing that gets results. “Our work with healthcare is very rewarding,” said Erik Simpson, esd’s chief creative officer. “It’s a bonus when it gets recognized like

esd wins PRSA awards for Friedrich, Community First

San Antonio – During the 2014 Del Oro Awards banquet on May 8, the Public Relations Society of America honored esd & associates with a pair of awards for excellence in media relations and merit in social media. The Del

The Big Give S.A. doubles goal, raises more than $2 million

San Antonio ranks in Top 10 in country during 24-hour giving event San Antonio – The people of the Alamo City helped make the The Big Give S.A. a huge success in its inaugural year by raising a total of $2,017,441.50 during 24

Choosing the Ideal Social Media Platforms for Your Business

Choosing the Ideal Social Media Platforms for Your Business

esd newsletter

esd social

esd & associates 11/20/17
When you spend $450 million on a painting, but don't like the frame. #ADWEEK
esdresults 11/20/17
Ikea Had a Fun Response to the Sale of the World’s Most Expensive Painting https://t.co/cHHm6b6liU
esdresults 11/17/17
Is Cyber Monday the new Black Friday? Read “Marketing to Cyber Monday Shoppers” for a few ideas on encouraging cust… https://t.co/MYkMTUNLWa
esd & associates 11/17/17
Is Cyber Monday the new Black Friday? Read "Marketing to Cyber Monday Shoppers" for a few ideas on encouraging customers to shop online.
esd & associates 11/16/17
This the perfect example of out running your competition.Reebok we love your #InteractiveMarketing campaign.