Community First Health Plans develops Million Pound Challenge app

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San Antonio – Nonprofit Community First Health Plans has developed a mobile app in conjunction with the YMCA of Greater San Antonio to promote the FitCitySA.com Million Pound Challenge presented by H-E-B as a fun and simple way to stay fit and healthy this summer.

President and CEO Greg Gieseman introduced the app during a July 10 press conference attended by media and members of the Mayor’s Fitness Council at the DR Semmes Family YMCA @ TriPoint.

“As part of our mission, we strive to find ways to help our members and the community as a whole to live healthy lives,” Gieseman said. “We developed the app as a free and simple way to track your health. Plus, it lets you join a team to motivate each other along the way.”

Read about the app in the San Antonio Business JournalMYSA.comSan Antonio Express-News or WOAI TV.

City Council Members Ron Nirenberg, Shirley Gonzales and Mike Gallagher spoke at the press event about the important role of fitness as the city works to lower its obesity rate.

Launched in February, the Million Pound Challenge website allows San Antonians to participate in a friendly competition against Houston to collectively lose 1 million pounds by November. As of July 15, San Antonio residents have lost more than 112,000 pounds, compared to about 12,000 pounds lost by Houston residents.

“The app is another way to drive engagement as more people access the web via mobile apps than desktop computers,” added Gieseman.

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Greg Gieseman, President and CEO of Community First Health Plans, tries out the new mobile app for the Million Pound Challenge.

Community First commissioned digital marketing firm esd & associates to develop the app while the health insurer was enhancing its wellness initiative for more than 100,000 members and employees.

The free app is available on the iPhone App store or by visiting www.FitCitySA.com/mpcapp. A version for Android is currently in development.

About Community First Health Plans

CFHP was established in 1995 by the University Health System, specifically to provide health care coverage to the citizens of Bexar and the surrounding counties. As the only locally owned and managed, non-profit health plan in the area, CFHP’s commitment to our members is to provide great health care benefits backed by outstanding service, delivered by people who live right here in South Texas. Visit www.cfhp.com/ for more information.

About YMCA of Greater San Antonio

The YMCA of Greater San Antonio is for youth development, healthy living and social responsibility.  Locally organized in 1876, the Y mission is to put Judeo-Christian principles into practice through programs that build healthy spirit, mind and body for all.  Last year, 125,000 individuals were served at 11 YMCA facilities and many more program sites throughout Bexar, Comal, Guadalupe and Kendall counties.  Learn more at www.ymcassatx.org.

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