Using Facebook Ads to Increase Your Audience

Do you find that your Facebook audience isn’t growing how it once was or has become stagnant? It might be a good time to look into Facebook ads to increase your reach and hopefully attract the right audience to your page. We recently blogged about using Facebook to increase your event registrations, but you can also use Facebook ads to grow your audience too!

This has forced many businesses to turn to Facebook advertising to continue growing their audience and increase their engagement. Facebook ads can be a great way to solidify your online presence when done the right way.

Promote Your Page to the Right Audiences

Use the Facebook Ads Manager and create an ad to promote your page. Doing this allows you to target your page promotion ads to the specific audiences you want to convert to Facebook fans.  Facebook has powerful audience targeting options and allows you to target based on interests, behaviors (online purchases), job titles and many other options.

 

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You also have the option to use the Ads Manager tool to promote updates from your page and links to your website to target audiences. These ads will appear with a Like button that people who don’t like your page can click on to like your page.

Constantly Test Your Content

In the social media marketing realm, it’s important to test everything you advertise. Change out your messaging, ad copy, images and calls-to-action to see what appeals to fans. As a starting point to creating ads, you can boost your organic posts and see how they perform over time.

Boosting your posts will give them a “turbo charge” and send your message to target audiences or to people who like your page and their friends. This is also a good indicator to see if your content will be successful on a large scale.

Target People Who Visit Your Website

If your website gets a lot of traffic, this is a great option for you. Through website custom audiences, Facebook allows you to target users who have previously visited your website. Using a custom audiences pixel placed on every page of your website, Facebook allows you to track the number of unique users to your site and target your ads to those individuals. This is a great short term ad because it allows you to reach users who visited your website that day.

 

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People are more inclined to like your page if they visit your website and see your ad in the same day. You can allow your website custom audiences to run for only one day and up to 180 days. The shorter the duration of the ad, the more relevant it is to your website visitors.

This is a great way for businesses who get a lot of website traffic in a given day to grow their social audience quickly. If your site does not get as much traffic, then you’ll want to expand the duration of your website custom audiences.

Putting It Into Perspective

Looking to grow your social media presence? Our team at esd & associates can help you capture the right audience, convert prospects and increase your sales. Check out some examples from our clients and see how we can help your business with Facebook advertising.

 

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Written by John Garcia

John Garcia is a Digital Marketing Specialist with the Communications team at esd & associates, specializing in social media management and advertising. With a degree in Public Relations from the University of Texas at San Antonio, he assists with the digital marketing efforts, event planning and social media promotions. 

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esd & associates 07/10/17
Don’t miss your chance to take advantage of FREE fitness activities this summer. esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring the SA Parks Fitness App. So click here http://bit.ly/2uJfxZR to learn more about how you can get fit this summer and how to win some awesome prizes.
esd & associates 07/06/17
TBT to our amazing VP of Operations, Lindsay Ackels, representing esd at the Best Practices in Worksite Wellness Forum. esd is a proud member of the Mayors Fitness Council and is proud to offer our employees wellness incentives.
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Our VP of Operations Lindsay, will be on an #SABGH forum panel about best practices for #workplacewellness tomorrow… https://t.co/PzVHXS7SIC
esd & associates 06/29/17
Our VP of Operations, Lindsay Ackels, will be on an San Antonio Business Group on Health (SABGH) forum panel discussing best practices for workplace wellness. Lindsay helps esd stay healthy all year round! esd is a proud member of the Mayor’s Fitness Council, and we are excited for Lindsay to represent us tomorrow at 9:00 a.m. at the forum. Read more here: http://bit.ly/2u48pGX
esd & associates 06/27/17
Hard to believe our city is turning 300. Time really does fly when you’re having fun! We’ll have some exciting news for you as 2018 approaches about our involvement in this year-long celebration stay tuned!

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