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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Monthly Archives: February 2016

esd sweeps the podium at 2016 Regional ADDY Awards

There’s a shiny new piece of hardware in the esd and associates trophy case this morning, courtesy of the American Advertising Federation.   At the 2016 regional American Advertising Awards, esd and associates managed to sweep the podium, taking home

Across the Youniverse: Your future is in the cards

As marketers, we are students of behavior. We watch people, identify patterns and trends, and then use that knowledge to attempt to influence consumer behavior on behalf of our clients in a way that (hopefully) inconveniences or annoys the consumer

StoryCorps collects Alamo City’s top tales

A silver Airstream of opportunity is parked behind the San Antonio Central Library. StoryCorps is back in San Antonio, recording hundreds of hours of local stories from the Alamo City. (image courtesy: www.tpr.org) The oral history project collects interviews between

A Love Letter To Valentine’s Day Marketing

Break out your wallets! It’s time to shower your paramours with those obligatory Valentine’s Day flowers, candy, cards and gifts from your local jewelry or retail store. Of course, everyone knows that you’re supposed to give your significant other a

Reflections on World Cancer Day

Editor’s note: Earlier today, I wrote this piece and posted it on my personal Facebook page to honor a friend. One of my coworkers read it and encouraged me to share it on this space. I do so in the

How to use SEO in content marketing

As a content marketer, you know that the key to attracting people and ranking well with a search engine is using the proper content. But content goes beyond the standard goals of writing at a 7th grade level, appealing to

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esd & associates 11/20/17
When you spend $450 million on a painting, but don't like the frame. #ADWEEK
esdresults 11/20/17
Ikea Had a Fun Response to the Sale of the World’s Most Expensive Painting https://t.co/cHHm6b6liU
esdresults 11/17/17
Is Cyber Monday the new Black Friday? Read “Marketing to Cyber Monday Shoppers” for a few ideas on encouraging cust… https://t.co/MYkMTUNLWa
esd & associates 11/17/17
Is Cyber Monday the new Black Friday? Read "Marketing to Cyber Monday Shoppers" for a few ideas on encouraging customers to shop online.
esd & associates 11/16/17
This the perfect example of out running your competition.Reebok we love your #InteractiveMarketing campaign.