Business Challenge
The ACA enrollment period had already begun when Sendero Health Plans started building SEO for the ACA section of their website. As such, in order for Sendero to be ready for enrollment season they needed an effective and comprehensive SEO strategy and execution plan fast.
Solution
esd had to develop an SEO equity for the ACA section of the Sendero website within two months. In addition, esd optimized the content and employed an aggressive link-building strategy to rapidly build domain trust and authority.
Organic traffic showed an average increase of 48.95 percent in Month over Month (MoM)
