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| Latin Gold Cigar Factory Web site Latin Gold has been working with esd & associates since the late 1990s. As a small shop with a good concept, they needed to grow and become a diversified tobacco manufacturer. esd & associates built a corporate structure including logo, in-store signage, and general advertising. As their clientele grew, so did their need for customer communications. After developing a successful direct mail campaign focused on building relations, we created a custom database from their in-store client base. esd & associates developed a customer incentive program called “The Gold Club” to promote customer loyalty. This incentive program rewarded customers with free products, and Latin Gold with a large mailing list and client database.
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After successful promotion and enormous client growth, our team was able to develop a catalog for orders over the telephone and by mail. Latin Gold worked with esd & associates to incorporate a detailed promotion plan, which laid the groundwork for the inclusion of a Web site. esd & associates launched the Latin Gold Web site which gave customers an interactive site for secure ordering and quick delivery. Profits at Latin Gold increased by 44% and made a once small shop, a San Antonio gem.