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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Marketing to Cyber Monday Shoppers

What was known as the biggest shopping day of the year, Black Friday, is now a thing of the past. There is a new shopping trend on high alert and many consumers are now turning to online shopping for the

Get Fit and Active for Free with SA Park Fitness App

esd has partnered with San Antonio Parks and Recreation (SAPR) for three years in a row to bring you the SA Parks Fitness app. The app gives users a list of exciting and fun fitness activities around the city. SAPR

2nd Quarterly San Antonio Business Group on Health (SABGH) Forum of 2017

esd VP of Operations, Lindsay Ackels, will be on an SABGH forum panel discussing best practices for workplace wellness.  Lindsay helps esd stay healthy all year round by reminding employees about fitness opportunities and buying healthy snacks as part of

My Personal Fitness Journey

It was this month last year that I embarked on a journey I never thought I’d find myself taking. I was almost 29 and had never before set fitness goals for myself. In fact, I was the last person I

Fresh purr-spective in advertising

We all know the Internet and social media have opened a variety of new ways to reach customers. Although traditional marketing methods continue to be utilized in the digital age, the online era has introduced us to the viral message.

Damage control for 2016: eight ways the year everyone hates can save some face

  2016 has an image problem. Granted, much of it is self-imposed, but 2016 is taking an absolute beating in the court of public opinion. Whether it was the constant strife of the Syrian civil war, the contentious and exhausting

A Walk to Remember highlights urgent need to reduce traffic fatalities

San Antonio residents walked down Commerce Street in silence on November 20 to honor family and friends killed in traffic crashes as part of the World Day of Remembrance for Traffic Victims. Vision Zero San Antonio led the walk, which

Mister Sparky San Antonio helps Meals on Wheels with both meals and wheels

Over the past few months, electricians at Mister Sparky San Antonio have been waiving their service fees to their customers and asking them to donate to Meals on Wheels San Antonio instead, resulting in more than $5,000 in extra meals

Marketers Get Into The Halloween Spirit

So it Begins… It’s that time of the year again. You walk into your favorite store, minding your own business and bam! You accidentally walk into an animatronic witch or ghost moving around and screaming like crazy. Then it hits

Why You Should Hire A Google Certified Marketer

By: Anna Riess The world of digital marketing is constantly evolving, and businesses are fighting to stay ahead of the competition. From mom and pop stores to major corporations, businesses are looking to be more accessible to their customer bases,

Are you on Facebook Live?

It can be a constant battle keeping up with the change in the social media landscape. Platforms compete for users by adding new features on what seems like a weekly rotation. The king of social media reinvention (or appropriation), Facebook

Marketing and the movies: “The Secret Life of Pets” – and their marketing minions

A little less than a decade ago, one of my first on-air jobs in TV was a weekly movie review segment for the local Fox affiliate in San Antonio. As part of the gig, I’d get invites to various media

Get Fit this Summer with SA Parks Fitness App

San Antonio Fitness 2016

Three Fundamental PR Lessons from the San Antonio Spurs

The San Antonio Spurs fell to the Oklahoma Thunder in game six of the 2016 NBA Western Conference semifinals. It was a disappointing outcome for every Spurs fan, yet the team returned home to this: The picture shows a crowd

How to work Snapchat and how Snapchat can work for you!

The social media landscape is constantly shifting, but learning how to use the right platforms can help you market your business, promote events and build brand awareness, especially among social savvy milliennials. Enter Snapchat. Released in 2011, Snapchat is an

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esd & associates 12/15/17
Thank you Iheart Media for sending us this wonderful goodie basket. 💜
esdresults 12/12/17
We are proud to announce esd received the platinum - level 2017 Healthy Workplace Recognition for building a health… https://t.co/t5mqbv3PLb
esd & associates 12/12/17
We are proud to announce esd received the platinum - level 2017 Healthy Workplace Recognition for building a healthy and productive workplace!
esd & associates 12/08/17
Mister Sparky San Antonio is teaming up with #BillsElves this year. Stop by to donate your unwrapped gift at the new Target Alamo Ranch store and let's make 2017 of giving the best year yet! A big thank you for KENS 5 & Kens5.com for coming out and covering this great cause.
esd & associates 12/06/17
We had a great time supporting our client SAtobacco21 at today's press conference that focused on raising the tobacco age.