brand case 1
esd immerses itself in our state parks
Texas Parks & Wildlife Logo
Texas Parks & Wildlife came to esd frustrated by three previous attempts with competing advertising agencies to develop a brand logo that captured their organizations mission. esd met with the stakeholders, researched the core mission and immersed our creative team in the Parks & Wildlife experience by sending the art director to various state parks to understand the product. We developed a unique illustration that encapsulated the essence of the parks, and fit it into six different border frames, from the park ranger badge to an outline of the state of Texas. The client’s reaction? “This rocks big time; it’s a go.” To see how we can make it go for you, connect with us…now




















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