event case 1
a dog-gone great fiesta
WellMed Perro Loco In House
At the beginning of 2009, the economy was hitting everyone’s pocketbooks, including the small animal shelters and food banks in San Antonio. Kym Rapier, of the Rapier Trust and wife of WellMed Founder/CEO Dr. George Rapier, III and Diana Farrar, owner of Fifi & Fidos Boutique had an idea: “let’s throw a fiesta party!”
esd had less than 3 weeks to create, market and advertise “La Fiesta del Perro Loco.” Four shelters — the Helotes Humane Society, Pet Pals of Texas, Homes for Pets in Schertz and SNIPSA — were chosen to receive proceeds from the event. Held April 19, Perro Loco was a huge success! A Chihuahua mix who works as a therapy pet was crowned the first-ever El Perro Loco and more than $40,000 was given to local shelters thanks to WellMed and the Rapier Trust. To find out how we did it: connect with us…now




















Loading latest tweets...