Friedrich Air Conditioning: Launching a Kühl Your World Tour

Business Situation

Friedrich Air Conditioning needed a redesigned, functional, and profitable website to enhance their brand and increase traffic.

Solution

esd used SEM and SEO marketing techniques coupled with attractive and effective interactive designs to create a unique shopping experiences that would attract mobile users as well as create new markets for the Friedrich brand.

Industry

Industrial

Services

Public Relations

Promotion

Results

  • Expanded into 19 new markets
  • Increased site traffic by 59 percent
  • Reduced targeted PPC rates by 37 percent
  • Showcased that 44% of traffic and sales is search generated – hence value of interactive is crucial for business success

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