Goodwill San Antonio Trick or Treating for High Quality Leads & Community Engagement

Business Situation

With retail being the main revenue stream for Goodwill San Antonio, Halloween provided a ripe opportunity to build online and offline buzz around the brand to increase retail revenues. It also provided a good opportunity for the brand to generate both interest and supporters for their primary cause: providing people in the community with resources to find better jobs and careers.

Goodwill needed esd to come up with an integrated communications strategy to engage the offline and online community.

Solution

Our solution involved the integration of digital advertising, public relations, influencer marketing, and lead generation tactics with social media playing the core role.

Industry

Retail

Non-Profit

Services

Digital Advertising

Social Media Contest

Public Relations

Influencer Marketing

Lead Generation

Results

  • Generated more than 1,200 qualified leads within a 20-day period
  • Increased social media followers by more than 2,100 within the 20-day campaign
  • Engaged more than 16,000 online users
  • Increased store traffic by approximately 34 percent during the campaign period

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