Sendero Health Plans Building Links for Rapid SEO Improvements

Business Challenge

The ACA enrollment period had already begun when Sendero Health Plans started building SEO for the ACA section of their website. As such, in order for Sendero to be ready for enrollment season they needed an effective and comprehensive SEO strategy and execution plan fast.

Solution

esd had to develop an SEO equity for the ACA section of the Sendero website within two months. In addition, esd optimized the content and employed an aggressive link-building strategy to rapidly build domain trust and authority.

Industry

Health Care

Services

Backlight Analytics

Content Optimization

Link Building

SEO Analytics

Results

  • Organic traffic showed an average increase of 48.95 percent in Month over Month (MoM)
  • Average page authority for the ACA section rose from one to an average of 26 over a three-month period
  • An organic search generated 67 percent of leads

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