social case 2
laying down a welcome mat
Methodist Boerne Health Community Calendar
When the Methodist Healthcare System decided to build a clinic to serve the rapidly growing population of Boerne, Texas, they knew that tapping this small town market would require a unique approach. So they engaged esd to develop a solution. We presented a unique idea for a hospital – make a Methodist Boerne community portal, with a calendar that includes local events, news of interest to the entire city and references such as, “our grand opening feels like a homecoming.” Boerne responded — the new website received 15,000 registered hits in its first five months. That’s remarkable, when you realize it represents double the actual Boerne population. PRSA and IABC welcomed Methodist Boerne with awards for the web campaign. When you make a big move, let us introduce you: connect with us… now.



















