making kids love to get up and move
Valero Go!Kids™ Challenge
San Antonio doesn’t take diabetes lying down. Responding to the news that our children are increasingly diagnosed with Type II diabetes, the San Antonio Sports with their lead corporate sponsor Valero, accepted the mission to get the kids moving and adopting healthier lifestyles. After developing a large print campaign, they decided they could reach more people on the web, and engaged esd in the effort. We set up a system where participants can log in and record their activities, and receive incentives provided by local sponsors. Educators can check on participation by their classes. By the time to program began, more than 2,000 participants were registered, and the database has grown by 75 percent since the launch. Recognized with an IABC award. If you’re ready to harness the power of the Web for your project, connect with us…now.












