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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

My Personal Fitness Journey

It was this month last year that I embarked on a journey I never thought I’d find myself taking. I was almost 29 and had never before set fitness goals for myself. In fact, I was the last person I

Fresh purr-spective in advertising

We all know the Internet and social media have opened a variety of new ways to reach customers. Although traditional marketing methods continue to be utilized in the digital age, the online era has introduced us to the viral message.

Damage control for 2016: eight ways the year everyone hates can save some face

  2016 has an image problem. Granted, much of it is self-imposed, but 2016 is taking an absolute beating in the court of public opinion. Whether it was the constant strife of the Syrian civil war, the contentious and exhausting

Why You Should Hire A Google Certified Marketer

By: Anna Riess The world of digital marketing is constantly evolving, and businesses are fighting to stay ahead of the competition. From mom and pop stores to major corporations, businesses are looking to be more accessible to their customer bases,

Are you on Facebook Live?

It can be a constant battle keeping up with the change in the social media landscape. Platforms compete for users by adding new features on what seems like a weekly rotation. The king of social media reinvention (or appropriation), Facebook

Marketing and the movies: “The Secret Life of Pets” – and their marketing minions

A little less than a decade ago, one of my first on-air jobs in TV was a weekly movie review segment for the local Fox affiliate in San Antonio. As part of the gig, I’d get invites to various media

Three Fundamental PR Lessons from the San Antonio Spurs

The San Antonio Spurs fell to the Oklahoma Thunder in game six of the 2016 NBA Western Conference semifinals. It was a disappointing outcome for every Spurs fan, yet the team returned home to this: The picture shows a crowd

How to work Snapchat and how Snapchat can work for you!

The social media landscape is constantly shifting, but learning how to use the right platforms can help you market your business, promote events and build brand awareness, especially among social savvy milliennials. Enter Snapchat. Released in 2011, Snapchat is an

The Importance of Giving

At a young age we teach our children manners, but what about teaching them the gift of giving? With The Big Give S.A. taking place on May 3, esd communications manager Rebecca Asher, esd communication manager has written a feature

Doctor highlights how to prevent common Fiesta injuries

From severe dehydration to falls and fractures, there are plenty of pitfalls out there that could turn a fun Fiesta afternoon into something far less pleasant.   To help prevent those Fiesta fails, Methodist Children’s Hospital and Greater San Antonio

How San Antonio doctors are helping Guatemalan children overcome crippling poverty

The Guatemala City dump is one of the largest in Central America. Each day, trucks line up by the dozens, taking in over 500 tons of garbage. That trash functions as a lifeline for hundreds of destitute Guatemalan families, who

Lili Alessandra Home Dream in Luxury

Spring is upon us, and that means most of us will be cleaning and reorganizing our homes. More than likely your bedroom will be the first place that gets reorganized. What if we told you that a photo of your

Hiring For Your Office Culture

Building a successful company is like putting together a puzzle: If a piece is in the wrong place, it doesn’t work. While the importance of training, education and experience level are often recognized, a lot of hiring managers fall short

Across the Youniverse: Your future is in the cards

As marketers, we are students of behavior. We watch people, identify patterns and trends, and then use that knowledge to attempt to influence consumer behavior on behalf of our clients in a way that (hopefully) inconveniences or annoys the consumer

StoryCorps collects Alamo City’s top tales

A silver Airstream of opportunity is parked behind the San Antonio Central Library. StoryCorps is back in San Antonio, recording hundreds of hours of local stories from the Alamo City. (image courtesy: www.tpr.org) The oral history project collects interviews between

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esd & associates 7h

Happy National Puppy Day! Goose is working hard with us today at ESD! #nationalpuppyday #dogsoffacebook #SAPets
esd & associates 03/21/17

Live from San Antonio! It's nonprofit Saturday Night!
esd & associates 03/17/17

Don’t miss your chance to LOL for a good cause! The Big Gig is a fun, silly, rowdy live comedy show put on by the Nonprofit Council each year to raise money for their mission of supporting area nonprofits. This year’s theme is “Nonprofit Saturday Night Live!” So come to the Playhouse (800 W Ashby Place, San Antonio, TX 78212) March 25! Cocktails start at 7 p.m. and the show kicks off at 8! Hope to see you there!