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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

esd & Alzafar Shriners maximize Auditorium’s potential

Already established as Alzafar Shriners’ public relations firm, esd&associates has extended our partnership with the fraternal organization to rebrand, promote and co-manage the San Antonio Shrine Auditorium. Home of the Alzafar Shriners, the facility has been underutilized as a special

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a new sign of elegant times

A tall sign went up over Loop 1604 near Blanco Tuesday, carrying a new esd-designed identity for the San Antonio Shrine Auditorium. An elegant, flexible facility for business and social functions, the Auditorium is rebranding with esd’s help. The new

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Cyclists hit the road to Shiner

A beautiful spring day and 100 miles of scenic roads beckon to many avid cyclists. Add a great party at the historic Spoetzl Brewery in Shiner, home of Shiner Bock and its family of excellent traditional beers, and thousands will follow the call to ride. The Great Houston/Austin to Shiner Pedal (GHASP) starts in the[…]

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esd frequent flyers take flight for the Air Force

The mission was simple: shoot video interviews and b-roll with people about travel. Our orders, issued by the U.S. Air Force, instructed us to fly across the country gathering stories and breath-taking images to promote Information, Tickets and Travel (ITT), a travel service for Air Force personnel and families.

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esd social media strategies attract viral endorsement

Tweets and tasty eats were served up hot at the #smashburgersa V.I.P. Tweetup on January 21. Some 40 San Antonio tweeps blogged and tweeted messages and photos while sampling Smashburgers, Smashfries and Häagen-Dazs shakes at the newest location at Potranco and State Highway 151.

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using all the channels to make an introduction

AirLIFE recently initiated Guardian Angel, a membership program that could save many families a large bill when they need AirLIFE services. With strategies, design and production from esd&associates, AirLIFE has launched an integrated campaign that puts Guardian Angel’s message on billboards, direct mail announcements, a dedicated website, response brochures and social media. Public relations campaign strategies will carry the message through news media reaching AirLIFE’s coverage area across South Texas.

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esd embarks on BMI challenge

Inspired by one of our client-partners, the esd team has embarked on a fitness challenge. Each team member has entered into a competition to see which of us can improve our BMI the most over the usually fattening holiday festivity season.

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Smashburger opening has a Great Day

Smashburger opened its Bandera Pointe location this weekend with an all-day VIP preview on Thursday featuring local food bloggers, Operation Homefront wounded warriors and other dignitaries, followed by a sweet segment on KENS-TV’s Great Day San Antonio. The fast casual

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OCA adds North River neighborhood tour

San Antonio Office of Cultural Affairs unveiled the full Neighborhood Tours website today, adding the Downtown North River neighborhood to the East Side and West Side tours they published earlier this year.

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Gourmet burger chain chooses smashing communications team

Smashburger of San Antonio has chosen esd&associates to serve as its agency of record for public relations and marketing. esd will help the top quality hamburger chain open new stores and host events to increase visibility of their existing operations in the 7th largest city in America.

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What did you do on your summer vacation?

esd partner Erik Simpson did a four-day “Colorado Death Loop” ride. Here are his tweets for each day:

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Bright & Shiny: PRSA Awards Enhance Careers

“The El Bronce award goes to esd & associates,” is not something you’re likely to hear at a PRSA awards banquet. You have surely seen our sponsorship credits, but you didn’t hear us called up to the stage over and

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It may be a new era, but the principles remain…

Can you blog about Advertising in today’s world vs. advertising & marketing in the 70s and 80s. is easy…We’ve got it made! We have different resources for reaching our audience right at our fingertips. All we have to do is create the right message. How did agencies function without email, Wikipedia, on-line language translation, Twitter or Facebook?

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Three Second Rock Stars

From a blog by “Johnny Lefthand” From time to time a unique moment will occur – you actually see someone looking at one of your ads, and they seem to enjoy it.

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esd social

esd & associates 12h
A few captured moments from this weekends #BigGig presented by #thenonprofitcouncil. The Big Gig #SNL comedy show is a fundraiser that helps support local nonprofits in San Antonio.
esd & associates 02/17/18
We had so much fun this morning supporting our client Methodist Stone Oak Hospital at their Red Dress 5k Fun Run & Walk. #reddressrun #hearthealth #5K #agencylife
esd & associates 02/17/18
We live to support our clients Methodist Stone Oak Hospital, especially when they have free tacos. ❤️🌮 #tacolove #reddressrun
esd & associates 02/11/18
Thank you HealthTexas Medical Group of San Antonio for taking us back to the 80’s tonight at the 14th annual “Hand to Heart” Gala!
esd & associates 02/02/18
We had so much fun last night at the Confluence: Art at the Convention Center Opening Reception! Thank you Arts & Culture, City of San Antonio!