Posted at January 31, 2013 01:55 PM in Agency
A new social media application was recently launched and has mobile users flocking in herds to download it. Vine is Twitter’s new video-based social media application. This application gives its users the opportunity to record six-second videos that are then uploaded on to the user’s profile. These videos, which by appearance are similar to GIF files, can be shared via a user’s other social media profiles, like Twitter. Although it has rapidly grown in popularity among the social media crowd, is Vine the appropriate social media outlet for your company?
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Posted at January 23, 2013 12:42 PM in Agency
Remember the Myspace days? The latest news around the social media block is the new look and audience focus of Myspace. Is it a perfect fit for your company? If your company’s target audience is tweens, teens and hip young people, then the answer may be yes.
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Posted at January 15, 2013 06:25 PM in Agency
As the public relations profession has evolved over time, so have the rules that public relations experts live and breathe by. To ensure that your company’s public relations is effectively publicizing your event or marketing message, follow these five rules from our talented public relations department:
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Posted at January 09, 2013 03:05 PM in Agency
As technology continues to evolve, so do mobile advertisements. Once an experimental advertising channel, mobile advertising has grown to comprise more than $4 billion in advertising expenditures in 2012. With the start of a new year, it may be time for companies to include mobile ads and reevaluate their advertising strategy for 2013.
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Posted at January 03, 2013 02:21 PM in Agency
This past December, Google announced its latest addition to the social networking site, community pages. These community pages are dedicated to a specific topic, inviting the social networking site’s 400 million users to actively engage and share insights on the specific topic, which range from advertising and marketing to Star Trek. This new feature will join the ranks of the already established Google+ features, which include circles, hangouts and +1’s, and has the potential to open marketing new doors for business that maintain a Google+ account.
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Posted at December 27, 2012 09:36 AM in Agency
Since its first Promoted Tweet in April of 2010, Twitter has continually evolved their Promoted Tweets Service. Now, more than two years later, Twitter has announced its newest update to help companies attain a valuable return on investment for their Twitter marketing efforts.
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Posted at December 19, 2012 11:40 AM in Agency
Consumers are moving at a mile a minute; and, sometimes, they are moving even faster. Your company’s message can quickly become lost in the hustle and bustle of everyday life. And now, with the holiday season upon us, consumers are looking for quick solutions to their product or service purchasing problems. In order to show these consumers that your company offers the best solution to their problem, your marketing message must be clearly and effectively heard.
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Posted at December 17, 2012 01:07 PM in Agency
In today’s age, an influential online presence is important for all companies, especially with the multitude of Internet users around the world. Developed in 2005, Google Analytics has helped companies understand and measure their online efforts and influence. More than 10 million websites, as of April, are utilizing the tools of Google Analytics to calculate the success of their web pages.
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Posted at December 10, 2012 01:00 PM in Agency
With the holiday season in full swing, the last thing on any company leader’s mind is a Google algorithm update. But it is now, with a multitude of consumers turning to the Internet for their holiday gifts, travel plans and ideas, that it is important to keep track of these refreshes and adjust accordingly.
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Posted at December 06, 2012 09:29 AM in Agency
Gone are the days of traditional marketing, especially with all of the information available on the Internet today. Conventional advertisements that scream “buy my product” or “use my service” are just not going to cut it anymore. Now, especially, is the time to turn to content marketing. 
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