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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

A Love Letter To Valentine’s Day Marketing

Break out your wallets! It’s time to shower your paramours with those obligatory Valentine’s Day flowers, candy, cards and gifts from your local jewelry or retail store. Of course, everyone knows that you’re supposed to give your significant other a

Reflections on World Cancer Day

Editor’s note: Earlier today, I wrote this piece and posted it on my personal Facebook page to honor a friend. One of my coworkers read it and encouraged me to share it on this space. I do so in the

How to use SEO in content marketing

As a content marketer, you know that the key to attracting people and ranking well with a search engine is using the proper content. But content goes beyond the standard goals of writing at a 7th grade level, appealing to

Help fund your New Year’s resolution with $1000 from Community First Health Plans

Like most of us, I started my 2016 off with a desire to make my life better than it was the year before. Eat healthier, hit the gym, take a cooking class (ANY cooking class) – all the usual New

When is a product video more than a product video?

Recently, we had the opportunity to try something a little bit different: an online video for luxury linen designer Lili Alessandra. The company had contracted out for product videos before, but wanted us to find a way to do more

The #1 marketing trend to watch out for in 2016

The New Year is almost here, which means it’s time to roll out the annual lists of resolutions and trends. Our biggest prediction for 2016 is about creating and maintaining an exceptional customer experience. While your social media plan may

Why your business needs a blog: the ‘I Love the ’90s’ version

Back in the early 1990s, HBO and Cinemax revolutionized the use of content marketing by offering some of their programming free on Comedy Central in the form of Short Attention Span Theater, which featured then-up-and-coming comics like John Stewart and

Across the Youniverse: It’s the thought that counts…and the gift…and the wrapping paper….

Happy Holidays, fellow YouTube noobs! As many of you may recall, I recently dipped my toes into the massive, swirling virtual whirlpool that is YouTube SEO blogs (and if you don’t recall, you can read it here).   So many

Across the Youniverse: Which Tips *Really* Drive Traffic To Your YouTube Channel?

If you’re reading this blog, there’s a pretty good chance you got here by googling some form of the phrase ‘driving traffic To YouTube channels’.  That means you probably saw the same thing I did – 10.2 million results, with headlines

How to Write A Quick Blog Post

5 Tips to Blog Busting Most entrepreneurs and local business owners work hard to create a strong online presence, build great products or services, and strive to gain leverage with customers, only to realize they are sorely lacking content. Content

What Twitter Can Teach You About Nonprofits

What Twitter Can Teach You About Nonprofits   Twitter has brought many causes to the main stage over the past few years. Twitter became an outlet for people to rally behind a cause and bring light to issues that normally

Pinterest: The New Way to Shop

As the holiday season nears, a lot of people will be looking for inspiration on Pinterest for all their holiday parties and gifts. Thanks to Pinterest’s new “Buyable Pins” feature, you can now purchase select items, making your holiday shopping

Instagram Makes Its Entrance Into the Social Advertising Realm

Instagram recently announced the opening of its Application Program Interface (API), allowing marketers to start purchasing and posting ads to help automate Instagram advertising campaigns and target their specific audiences.   This is big news for digital advertisers who recognize the

Taking The Next Step Forward: From Mobile Site to Mobile App

The business world is going mobile as handheld devices are quickly becoming a primary portal for business transactions and customer outreach. Even Google is recognizing that more users turn to their phones, so mobile websites have now become a necessity

Using Facebook Ads to Increase Your Audience

Do you find that your Facebook audience isn’t growing how it once was or has become stagnant? It might be a good time to look into Facebook ads to increase your reach and hopefully attract the right audience to your

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esd & associates 04/28/17

Happy Fiesta Friday from esd! #welovemedals #vivafiesta #Kens5eyewitness KENS 5 & Kens5.com Community First Health Plans Methodist Healthcare
esdresults 04/27/17
Join us in supporting @TheBigGiveSA at the Big Give BIG Countdown & Giving Rally, May 3 from 11:00 A.M. - 12:30 P.M. @hemisfair
esd & associates 04/27/17
We’ll be there to support The Big Give SA at the Big Give BIG Countdown & Giving Rally, May 3 from 11:00 A.M. - 12:30 P.M. at Hemisfair. Get ready as we help raise funds for more than 640 nonprofits during South Central Texas’ largest day of giving!
esd & associates 04/26/17

Proud to help Community First Health Plans create and promote one of San Antonio's most wanted medals! #VivaFiesta #fiestamedals
esd & associates 04/14/17

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