Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Hiring For Your Office Culture

Building a successful company is like putting together a puzzle: If a piece is in the wrong place, it doesn’t work. While the importance of training, education and experience level are often recognized, a lot of hiring managers fall short

Read more ›

Across the Youniverse: Your future is in the cards

As marketers, we are students of behavior. We watch people, identify patterns and trends, and then use that knowledge to attempt to influence consumer behavior on behalf of our clients in a way that (hopefully) inconveniences or annoys the consumer

Read more ›

StoryCorps collects Alamo City’s top tales

A silver Airstream of opportunity is parked behind the San Antonio Central Library. StoryCorps is back in San Antonio, recording hundreds of hours of local stories from the Alamo City. (image courtesy: www.tpr.org) The oral history project collects interviews between

Read more ›

A Love Letter To Valentine’s Day Marketing

Break out your wallets! It’s time to shower your paramours with those obligatory Valentine’s Day flowers, candy, cards and gifts from your local jewelry or retail store. Of course, everyone knows that you’re supposed to give your significant other a

Read more ›

Reflections on World Cancer Day

Editor’s note: Earlier today, I wrote this piece and posted it on my personal Facebook page to honor a friend. One of my coworkers read it and encouraged me to share it on this space. I do so in the

Read more ›

How to use SEO in content marketing

As a content marketer, you know that the key to attracting people and ranking well with a search engine is using the proper content. But content goes beyond the standard goals of writing at a 7th grade level, appealing to

Read more ›

Help fund your New Year’s resolution with $1000 from Community First Health Plans

Like most of us, I started my 2016 off with a desire to make my life better than it was the year before. Eat healthier, hit the gym, take a cooking class (ANY cooking class) – all the usual New

Read more ›

When is a product video more than a product video?

Recently, we had the opportunity to try something a little bit different: an online video for luxury linen designer Lili Alessandra. The company had contracted out for product videos before, but wanted us to find a way to do more

Read more ›

The #1 marketing trend to watch out for in 2016

The New Year is almost here, which means it’s time to roll out the annual lists of resolutions and trends. Our biggest prediction for 2016 is about creating and maintaining an exceptional customer experience. While your social media plan may

Read more ›

Why your business needs a blog: the ‘I Love the ’90s’ version

Back in the early 1990s, HBO and Cinemax revolutionized the use of content marketing by offering some of their programming free on Comedy Central in the form of Short Attention Span Theater, which featured then-up-and-coming comics like John Stewart and

Read more ›

Across the Youniverse: It’s the thought that counts…and the gift…and the wrapping paper….

Happy Holidays, fellow YouTube noobs! As many of you may recall, I recently dipped my toes into the massive, swirling virtual whirlpool that is YouTube SEO blogs (and if you don’t recall, you can read it here).   So many

Read more ›

Across the Youniverse: Which Tips *Really* Drive Traffic To Your YouTube Channel?

If you’re reading this blog, there’s a pretty good chance you got here by googling some form of the phrase ‘driving traffic To YouTube channels’.  That means you probably saw the same thing I did – 10.2 million results, with headlines

Read more ›

How to Write A Quick Blog Post

5 Tips to Blog Busting Most entrepreneurs and local business owners work hard to create a strong online presence, build great products or services, and strive to gain leverage with customers, only to realize they are sorely lacking content. Content

Read more ›

What Twitter Can Teach You About Nonprofits

What Twitter Can Teach You About Nonprofits   Twitter has brought many causes to the main stage over the past few years. Twitter became an outlet for people to rally behind a cause and bring light to issues that normally

Read more ›

Pinterest: The New Way to Shop

As the holiday season nears, a lot of people will be looking for inspiration on Pinterest for all their holiday parties and gifts. Thanks to Pinterest’s new “Buyable Pins” feature, you can now purchase select items, making your holiday shopping

Read more ›

esd newsletter

esd social

esd & associates 12h
A few captured moments from this weekends #BigGig presented by #thenonprofitcouncil. The Big Gig #SNL comedy show is a fundraiser that helps support local nonprofits in San Antonio.
esd & associates 02/17/18
We had so much fun this morning supporting our client Methodist Stone Oak Hospital at their Red Dress 5k Fun Run & Walk. #reddressrun #hearthealth #5K #agencylife
esd & associates 02/17/18
We live to support our clients Methodist Stone Oak Hospital, especially when they have free tacos. ❤️🌮 #tacolove #reddressrun
esd & associates 02/11/18
Thank you HealthTexas Medical Group of San Antonio for taking us back to the 80’s tonight at the 14th annual “Hand to Heart” Gala!
esd & associates 02/02/18
We had so much fun last night at the Confluence: Art at the Convention Center Opening Reception! Thank you Arts & Culture, City of San Antonio!