Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Instagram Makes Its Entrance Into the Social Advertising Realm

Instagram recently announced the opening of its Application Program Interface (API), allowing marketers to start purchasing and posting ads to help automate Instagram advertising campaigns and target their specific audiences.   This is big news for digital advertisers who recognize the

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Taking The Next Step Forward: From Mobile Site to Mobile App

The business world is going mobile as handheld devices are quickly becoming a primary portal for business transactions and customer outreach. Even Google is recognizing that more users turn to their phones, so mobile websites have now become a necessity

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Using Facebook Ads to Increase Your Audience

Do you find that your Facebook audience isn’t growing how it once was or has become stagnant? It might be a good time to look into Facebook ads to increase your reach and hopefully attract the right audience to your

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Know Who Your Audience Is Through Behavioral Targeting

  You now have the approval to begin your digital marketing campaign across various social networks—great! So how do you ensure that your content is seen by your followers on Facebook, Twitter, LinkedIn and others, and you are able to

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All Digital Media Starts With User-Centered Design

User experience (UX) is a topic you don’t hear about until someone complains that a digital platform is not intuitive or user-friendly. UX should be part of the design process from the early design concepts through the final programming and

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Using Facebook Ads For Event Success

When it comes to marketing events, we have found social media advertising to be one of the most highly effective tactics to drive traffic and registrations. You can find success in relying on PR and organic social media posts, but

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What You Should Know About “Mobilegeddon”

Google recently updated its algorithm to favor “mobile friendly” websites as the majority of Internet search happens on smartphones and tablets.   Rolled out on April 21, this update means Google’s web crawlers will give higher ranking to mobile friendly

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The Top 5 B2B Social Media Trends To Watch

When considering social media marketing, B2B companies tend to be excited by the opportunities to forge deep customer relationships through LinkedIn and Facebook, but they often struggle to find effective ways to execute social media tactics without a strategy. Before

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Design Trends Emerge, Helping Websites Evolve with Customers

The art of design is constantly changing, and this is especially evident in web design. Changes in community taste, technology and art are always reflected in the current state of web design. Designers are stretching the limits looking for the

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Who Should Use Facebook Ads?

As social media marketing increasingly becomes a key component of a company’s marketing mix, it should also be noted that not all social media platforms work for all companies. Consider the top social media platform of the day: Facebook. According

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Learn to Use Snapchat to Capture Key Millennial Audience

  Snapchat is growing into a powerful video-and photo-sharing tool for digital marketing experts. Companies such as Dove, Taco Bell and Universal Pictures are a few of the brands exemplifying creative ways to engage young audiences via Snapchat. As a

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Digital Go Fish: How Can You Reel in Customers Using Facebook or Google?

How to decide if you should use Facebook ads, Google Adwords or both.

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Bringing Emotion into the Marketing Equation

Emotion & Advertising and why it Works.Emotions have been welling up in advertising as marketers find inventive ways to connect with audiences on a personal level in traditional and social media.

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Growing Your Business Through Pinterest Advertising

Growing Your Business Through Pinterest Advertising

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The Top 3 Successful Real-Time Marketing Campaigns

A real-time marketing campaign can have great affects on increasing engagement and personalizing content to not only audience, but also timing. Following are some recent, more successful real-time and event based marketing campaigns.

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esd social

esd & associates 12h
A few captured moments from this weekends #BigGig presented by #thenonprofitcouncil. The Big Gig #SNL comedy show is a fundraiser that helps support local nonprofits in San Antonio.
esd & associates 02/17/18
We had so much fun this morning supporting our client Methodist Stone Oak Hospital at their Red Dress 5k Fun Run & Walk. #reddressrun #hearthealth #5K #agencylife
esd & associates 02/17/18
We live to support our clients Methodist Stone Oak Hospital, especially when they have free tacos. ❤️🌮 #tacolove #reddressrun
esd & associates 02/11/18
Thank you HealthTexas Medical Group of San Antonio for taking us back to the 80’s tonight at the 14th annual “Hand to Heart” Gala!
esd & associates 02/02/18
We had so much fun last night at the Confluence: Art at the Convention Center Opening Reception! Thank you Arts & Culture, City of San Antonio!