Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Know Who Your Audience Is Through Behavioral Targeting

  You now have the approval to begin your digital marketing campaign across various social networks—great! So how do you ensure that your content is seen by your followers on Facebook, Twitter, LinkedIn and others, and you are able to

All Digital Media Starts With User-Centered Design

User experience (UX) is a topic you don’t hear about until someone complains that a digital platform is not intuitive or user-friendly. UX should be part of the design process from the early design concepts through the final programming and

Using Facebook Ads For Event Success

When it comes to marketing events, we have found social media advertising to be one of the most highly effective tactics to drive traffic and registrations. You can find success in relying on PR and organic social media posts, but

What You Should Know About “Mobilegeddon”

Google recently updated its algorithm to favor “mobile friendly” websites as the majority of Internet search happens on smartphones and tablets.   Rolled out on April 21, this update means Google’s web crawlers will give higher ranking to mobile friendly

The Top 5 B2B Social Media Trends To Watch

When considering social media marketing, B2B companies tend to be excited by the opportunities to forge deep customer relationships through LinkedIn and Facebook, but they often struggle to find effective ways to execute social media tactics without a strategy. Before

Design Trends Emerge, Helping Websites Evolve with Customers

The art of design is constantly changing, and this is especially evident in web design. Changes in community taste, technology and art are always reflected in the current state of web design. Designers are stretching the limits looking for the

Who Should Use Facebook Ads?

As social media marketing increasingly becomes a key component of a company’s marketing mix, it should also be noted that not all social media platforms work for all companies. Consider the top social media platform of the day: Facebook. According

Learn to Use Snapchat to Capture Key Millennial Audience

  Snapchat is growing into a powerful video-and photo-sharing tool for digital marketing experts. Companies such as Dove, Taco Bell and Universal Pictures are a few of the brands exemplifying creative ways to engage young audiences via Snapchat. As a

Digital Go Fish: How Can You Reel in Customers Using Facebook or Google?

How to decide if you should use Facebook ads, Google Adwords or both.

Bringing Emotion into the Marketing Equation

Emotion & Advertising and why it Works.Emotions have been welling up in advertising as marketers find inventive ways to connect with audiences on a personal level in traditional and social media.

Growing Your Business Through Pinterest Advertising

Growing Your Business Through Pinterest Advertising

The Top 3 Successful Real-Time Marketing Campaigns

A real-time marketing campaign can have great affects on increasing engagement and personalizing content to not only audience, but also timing. Following are some recent, more successful real-time and event based marketing campaigns.

How to avoid common CMS mistakes

Content Management Systems (CMS) are great tools to help develop your company’s website and make it easier to maintain. Avoiding the following mistakes will help you not only develop your website more efficiently, but also more effectively.

Improve your conversion rate through A/B testing

Do you want higher conversion rates from your landing pages? Improve your conversion rate through A/B testing.

Mobile Advertising 101 – Understanding the Pros and Cons of Each of Your Mobile Advertising Tools

In case you haven’t heard, mobile use has surpassed PCs.  As of January of 2014, mobile devices made up 55 percent of Internet usage with 47 percent coming from apps and 8 percent coming from mobile browsers. Yet for all

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esd & associates 09/13/17
Nonprofits can't afford not to invest in this new digital age. Read how nonprofits risk loosing to their competition and major dollars by not clearly making the digital connection with their consumers. https://nyti.ms/2xUiJCk
esdresults 09/12/17
It was an exciting day demonstrating the Diabetes Resources Guide website for https://t.co/8LWasxYYh6 at the Annual… https://t.co/J6qDR4c0P1
esd & associates 09/12/17
It was an exciting day for esd demonstrating the new Diabetes Resources Guide website for the @SanAntonioHAB today at the Fourth Annual Clinical Town Hall! We look forward to the journey toward the Bold Goal to make San Antonio 20% healthier by 2020.
esd & associates 09/05/17
Hello September! Fall is almost here…goodbye Texas heat! 🍁🍂
esd & associates 08/25/17
Happy birthday to our Web & App Guru, Judy! Hope you enjoy your Hello Kitty edible arrangement.😸