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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

A Walk to Remember highlights urgent need to reduce traffic fatalities

San Antonio residents walked down Commerce Street in silence on November 20 to honor family and friends killed in traffic crashes as part of the World Day of Remembrance for Traffic Victims. Vision Zero San Antonio led the walk, which

Mister Sparky San Antonio helps Meals on Wheels with both meals and wheels

Over the past few months, electricians at Mister Sparky San Antonio have been waiving their service fees to their customers and asking them to donate to Meals on Wheels San Antonio instead, resulting in more than $5,000 in extra meals

Marketing and the movies: “The Secret Life of Pets” – and their marketing minions

A little less than a decade ago, one of my first on-air jobs in TV was a weekly movie review segment for the local Fox affiliate in San Antonio. As part of the gig, I’d get invites to various media

Get Fit this Summer with SA Parks Fitness App

San Antonio Fitness 2016

Local Architects Build Memories Through StoryCorps

For father-and-son architects Michael and Lee Imbimbo, the StoryCorps mobile booth provided a great foundation for them to share their stories with future generations.   (image courtesy: Texas Public Radio)   “One of the things that would be really special

esd sweeps the podium at 2016 Regional ADDY Awards

There’s a shiny new piece of hardware in the esd and associates trophy case this morning, courtesy of the American Advertising Federation.   At the 2016 regional American Advertising Awards, esd and associates managed to sweep the podium, taking home

Doctor urges SA to keep Carbon Monoxide in mind in advance of 2016′s first freeze

With the temperature expected to plummet to a frigid (by San Antonio standards) 30℉ Friday night, some San Antonians who aren’t used to cold weather may try to find creative ways to weather San Antonio’s first freeze of 2016 –

esd employee to be featured in “Eat Pray Love” anthology

A decade ago, writer Elizabeth Gilbert captured the imaginations of readers across the globe with her transformative story of empowerment, “Eat Pray Love”. 10 years and a Julia Roberts movie later, Gilbert celebrated the diamond anniversary of her book by

The Big Give S.A. makes nonprofits feel like they won the lottery

The day after the largest Powerball drawing in history, the thought of 1.5 billion dollars in the bank account (before taxes, of course) has made people stop and think about what they would do with all of that money. Some

Local lifesaver urges caution this holiday season

San Antonio – For emergency room doctors, the most wonderful time of the year is also one of the busiest. Falls, burns, and alcohol-related injuries mean emergency rooms are full of families who let their holiday spirit get the best

Running a marathon starts with a single step

San Antonio – Legend has it that the marathon began in 490 B.C., when Greek soldier Pheidippides ran from a battlefield near Marathon to Athens to deliver news of a Greek victory over the Persians.   He then promptly collapsed

Help San Antonio fight cancer on #GivingTuesday

  San Antonio — There are deals for Black Friday and Cyber Monday. Now, there’s a deal for those who want to give the gift of philanthropy over the holiday season. #GivingTuesday is a global effort that uses the power

Goodwill San Antonio Says ‘Sleep In and Win’ Black Friday Weekend

San Antonio – Shoppers can sleep in after the Thanksgiving holiday and still find great deals at local Goodwill stores plus a chance to win a $1,000 gift card this Black Friday Weekend. Goodwill San Antonio will offer discounts on

EndoMune founder speaks at Expo about gluten’s role in ‘leaky gut’

San Antonio - Dr. Lawrence Hoberman, founder of EndoMune Advanced Probiotic, was recently a featured speaker at the Gluten Free & Allergen Free Expo in Dallas.   He spoke about the link between ‘leaky gut’ and celiac disease, as well as

Doctors to parents: Keep kids off electronics after head injuries

  San Antonio – Any parent knows how tough it can be to keep their children off cell phones and video games. But in the case of children who have suffered concussions, limiting the use of electronic screens could make

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esd & associates 04/14/17

United makes a massive PR mistake. You can always take care of your customers, even in difficult situations. Learn more:
esd & associates 04/14/17

United makes a massive PR mistake. You can always take care of your customers, even in difficult situations. Learn more:
esd & associates 04/13/17

Pepsi chose to make a commercial internally and faced huge blacklash. Hiring an outside agency can help your business reach its target audience without offending it.