Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

take your web presence from the minors to the big league

Business’ websites have evolved beyond marketing afterthoughts. They have become your business’ storefront, its receptionist, its customer service department and its sales team. When it comes to the perception you relay to customers about your business, consider tapping a professional

google lets you decide with +1

We’ve all seen it. We’ve all used it – the “Like” feature on Facebook. At some point or another each of us has undoubtedly caved in to the irresistible urge to share a great website, funny pic or shocking video

four ways your web analytics can shape marketing strategy

Once you launch your website, people find it in their search results and visit your site. The web server is “watching” them, tracking how much time they spend on the site and which pages they visit. The web server sees

Google changes improve your visibility

Google has changed its rules in your favor. Technically, Google modified the algorithm it uses to rank search results in an effort to suppress “content farm” spam manipulation. a fair fight for the top of the page Content farms are

the four top things mobile users want to see in web design

Nearly half of the adult population in San Antonio browses the web from their smartphones. They may be looking on Wikipedia to find out who plays drums for Green Day (Tre Cool), but they are much more likely to search

transitioning from web catalog to sales platform

When you pulled the tab on the convenience store coffee machine this morning, your morning brew flowed into your cup from a long, elaborate logistics network. The convenience store is part of a chain; the chain buys its brew in

overcome homelessness with text message donation

esd&associates has helped SAMMinistries – leaders in San Antonio’s effort to overcome homelessness – discover a fund-raising campaign with a very direct call to action: text message donation (text SAMM to 50555 to give $10). esd has produced a comprehensive

Use it well: custom Facebook pics

Visitors to esd’s page on Facebook can see one of our favorite new projects – custom Facebook profile pictures. Facebook allows profile pictures to get as large as 200 x 600 pixels (esd’s new profile is 200 x 400). Because

Fine Wine Labels

‘Tis the season when esd&associates gifts our clients and friends with small boxes of fun to show our appreciation and enjoy the spirit of the holidays. We didn’t have to check with Santa to know they have all been very good this year. Along with other fun trinkets we included small bottles of wine relabeled by our creative team with their own unique “take” on things. Join us as we raise a virtual glass to creative partnerships.

Keeping the color true

There’s an art to managing color theory, but making colors come out right on paper or the web is more of a science. The creative team recently found an interesting article in Smashing Magazine with 10 pre-press tips for using

City launches online neighborhood tours

Beyond the River Walk and the Alamo, what do people know about San Antonio? Do they know about Ray’s Drive In? Do they know Elemendorf Lake? The Founding Mothers Mural? Do you?

The Process: Questions Designers Ask

While the excellent designs we develop may seem magical, the artists at esd&associates have real reasons behind the lines and colors, typestyles and shapes we choose. We recently found Brian Hoff’s blog that poses “20 Questions to Ask Clients,” which

esd social

esd & associates 11/25/14

Ready for our Thanksgiving potluck!
esd & associates 11/14/14

esd celebrates World Diabetes Day by wearing blue. We hope to see you at the celebration tonight!
esd & associates 11/14/14

Check out tonight's Pixels of Fury event and root for esd's own Stephen Torres! Go Stephen!
esd & associates 11/12/14

Last few chances to win big from UTSA Athletics and HealthTexas Medical Group of San Antonio! Only two home games left!