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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

esd & associates helps teen entrepreneur serve our servicemen and women

SAN ANTONIO, TEXAS – When Girl Scout cookie sales began on January 1, 2012, esd & associates, San Antonio’s leading digital creative agency, purchased one large order – one thousand boxes of cookies to be exact. Not simply the pained victims of

generation Z: born to be wired

Two-year-old Addison is slowly building her verbal vocabulary, but she is already fluent with the smartphones in her life. At 14 months, she was given a broken iPhone and quickly learned how to make it play her favorite music and

free pancakes cover the plate for Shriner Hospitals

Pools of buttermilk batter dotted IHOP griddles to benefit Shriners Hospitals for Children on National Pancake Day. IHOP served the cakes for free all day March 1, asking the hungry guests for a donation. The campaign set a goal of

six ways to make the best use of Twitter

Twitter has 175 million registered users, growing at the rate of 8.3 million a month, sending 68.5 million tweets a day. Some of those users are your customers, and they are eager to follow you. Gather a large crowd, and

the job’s not done without a proper launch

When a tree falls in the forest, does it make news? The full realization of a new idea – website redesign, corporate rebranding, new product – needs a proper introduction. San Antonio Shrine Auditorium launched its new brand with an

partnerships that create a better community

esd creates conversations that change communities – we’re in the message business, combining influences to help people be healthy and enjoy life. Since February, we have worked with San Antonio Sports to produce the Fit Family Challenge, an excellent model

esd produces first-ever Smashburger wedding

Paula & George Roberts were united in marriage on morning television Friday, June 25, 2010 – at Smashburger’s Stone Ridge location. The event, conceived and produced by esd’s public relations team, got continuous coverage from 5 a.m. to 9 a.m.

Challenge gets great start

San Antonio Sports’ Fit Family Challenge got a great start this weekend celebrating Cinco de Mayo with the Edgewood ISD.  More than 50 families walked with the Fit Family Challenge parade entry, carrying banners and signs asking parade watchers to

esd joins Fit Family Challenge parade

esd & associates staff and families will join dignitaries, marching bands and World Champion Jesse James Leija to kick off San Antonio Sports’ Fit Family Challenge Saturday, May 1. The parade will get underway at 10:00 a.m. and march down SW 34th Street to the Edgewood Fine Arts Academy.

Nearly 300 cyclists Ride with a Mission for prostate cancer awareness

Nearly 300 cyclists zipped through downtown San Antonio early Saturday morning, Sept. 26, to raise awareness of prostate cancer. Methodist Healthcare sponsored the Ride with a Mission, produced in five short weeks by esd & associates’ public relations and event

Forecast: Major companies shift communications resources to P.R.

esd&associates communications strategies include a healthy component of Public Relations initiatives. We were interested to see this recent forecast by a major private equity firm that indicates overall communications spending is on the decline while spending on public relations resources

Shriners-sized Results!

They were the talk of the town! And, why wouldn’t they be with more than 54 broadcast media hits and print articles on the Shriners International Imperial Session July 5-9, 2009. The Shriners and their red fezzes had tongues wagging

Simple and Persistent Press Releases

It’s something esd has practiced for a long time: press releases should contain enough information to catch an assignment editor’s interest, to cover the bare essentials and invite a reporter’s questions. “$25 Million Press Release,” by David Seaman on Entrepreneur

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esd & associates 12/15/17
Thank you Iheart Media for sending us this wonderful goodie basket. 💜
esdresults 12/12/17
We are proud to announce esd received the platinum - level 2017 Healthy Workplace Recognition for building a health… https://t.co/t5mqbv3PLb
esd & associates 12/12/17
We are proud to announce esd received the platinum - level 2017 Healthy Workplace Recognition for building a healthy and productive workplace!
esd & associates 12/08/17
Mister Sparky San Antonio is teaming up with #BillsElves this year. Stop by to donate your unwrapped gift at the new Target Alamo Ranch store and let's make 2017 of giving the best year yet! A big thank you for KENS 5 & Kens5.com for coming out and covering this great cause.
esd & associates 12/06/17
We had a great time supporting our client SAtobacco21 at today's press conference that focused on raising the tobacco age.