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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

esd’s Shiner Beers jersey advances to national round of AAF Awards

San Antonio – Digital marketing firm esd & associates has twice struck gold – winning top awards in local and district levels of the 2014 American Advertising Awards – for the design of a Shiner Beers cycling jersey. The only

Ignite your Creativity Spark

In the advertising world, creativity is key; even more so is an environment that cultivates this creativity. With more creativity, comes better project work. And with better project work, comes improved results for both the agency and the client. At

PR – Produce Results

Successful public relations can help advance your company and has the potential to disseminate your company’s marketing message to millions of people. To achieve this, follow these five, easy-to-remember rules from the esd Public Relations Department:

something new to tweet about

Since 2010, marketers and advertisers have engaged consumers through advertising via promoted tweets on Twitter. Recently, however, the popular social networking site took advertising a step further by launching its new advertising API. The new advertising API, which is still

turn prospects into customers

Gone are the days of traditional marketing, especially with all of the information available on the Internet today. Conventional advertisements that scream “buy my product” or “use my service” are just not going to cut it anymore. Now, especially, is

social tv

Video may have killed the radio star, but recent ad campaign feedback indicates that the web has NOT killed the video star. As social media has grown to occupy more and more of brands’ marketing budgets and consumers’ everyday lives,

you can’t teach an old ad new tricks

Interactive marketing is all the rage and it’s easy to see why. With more measurable direct results, tightly monitored budgetary considerations and direct, simplistic implementation, interactive ads are today’s marketers’ dream come true. There’s no shortage of online ad development

the dynamics of marketing success

Maybe you’re familiar with life at an ad agency. Maybe you’re not. Getting familiar with what it takes to bring about real marketing success can help you when you are shopping for a partner to help build your visibility, brand

stay marketing strategy strong

Through your business, you interact with several people a day, from vendors pitching their services, to peers at networking events, to employees at meetings. Every workweek teems with dozens of interactions, email pitches and phone calls, some memorable and some

San Antonio Digital Creative Agency Wins Healthy Workplace Award

People expect major employee health and wellness benefits from high profile businesses. What comes as a surprise, however, is when smaller organizations do their part to enhance employee health and wellness. San Antonio advertising agency, esd and associates, the city’s

esd stands out, gets noticed

esd & associate’s commitment to developing quality strategies and products has once again caught the eye of the San Antonio Business Journal. The annual “Best Of” edition of the San Antonio Business Journal hit stands June 24, 2011. esd & associates achieved top-of-the-list

into the wild

Traditional marketing isn’t going away and why should it? It still works when used correctly and strategically. But sometimes it helps to think outside of the traditional marketing box. Guerilla marketing relies on being creative and loud without the big

Free Pregnancy Test campaign

DON’T BE SCARED, BE SURE Pregnancy can be one of the most exciting times in a woman’s life, but it can also be one of the most confusing, frightening and stressful. San Antonio’s Methodist Healthcare System had established multiple Family

Trumer Pils mobile

FROM THE BRAUEREI TO THE BLACKBERRY The true beer aficionado can rarely be found cloistered inside, alone at his or her home office PC or laptop. More often than not, beer consumers are out and about, bonding with friends at

Shiner mobile

SUPPORTING BEER AFFINITY ANYTIME, ANYWHERE While it may be just the little brewery in Shiner, Texas, the Spoetzl Brewery produces a brand of beers with a not-so-little loyal following. From humble local roots to an ever-evolving line of delicious, classically

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esd & associates 11/20/17
When you spend $450 million on a painting, but don't like the frame. #ADWEEK
esdresults 11/20/17
Ikea Had a Fun Response to the Sale of the World’s Most Expensive Painting https://t.co/cHHm6b6liU
esdresults 11/17/17
Is Cyber Monday the new Black Friday? Read “Marketing to Cyber Monday Shoppers” for a few ideas on encouraging cust… https://t.co/MYkMTUNLWa
esd & associates 11/17/17
Is Cyber Monday the new Black Friday? Read "Marketing to Cyber Monday Shoppers" for a few ideas on encouraging customers to shop online.
esd & associates 11/16/17
This the perfect example of out running your competition.Reebok we love your #InteractiveMarketing campaign.