Posted at March 08, 2018 02:47 PM in Agency

These days, my mornings entails groaning at my alarm, snoozing it for another 10 minutes, and finally scrolling to my Podcasts app and clicking “play” to start off my day. And it looks like I’m not alone; in the past four years, the amount of...

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Posted at April 05, 2013 10:44 AM in Agency
In the advertising world, creativity is key; even more so is an environment that cultivates this creativity. With more creativity, comes better project work. And with better project work, comes improved results for both the agency and the client. At esd, we believe in facilitating creativity in the workplace. Here are some of the ways we turn our office into a hub of creativity:
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Posted at March 06, 2013 03:21 PM in Agency
Successful public relations can help advance your company and has the potential to disseminate your company’s marketing message to millions of people. To achieve this, follow these five, easy-to-remember rules from the esd Public Relations Department:
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Posted at February 28, 2013 04:53 PM in Agency
Since 2010, marketers and advertisers have engaged consumers through advertising via promoted tweets on Twitter. Recently, however, the popular social networking site took advertising a step further by launching its new advertising API. The new advertising API, which is still in its Beta stage, is aimed at helping companies engage and target more Twitter users and general consumers with their products or services.
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Posted at December 06, 2012 09:29 AM in Agency
Gone are the days of traditional marketing, especially with all of the information available on the Internet today. Conventional advertisements that scream “buy my product” or “use my service” are just not going to cut it anymore. Now, especially, is the time to turn to content marketing. 
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Posted at September 26, 2012 12:52 PM in Agency
Video may have killed the radio star, but recent ad campaign feedback indicates that the web has NOT killed the video star. As social media has grown to occupy more and more of brands’ marketing budgets and consumers’ everyday lives, other ad mediums have seen a decline, first in readership/viewership and second, in ad dollars. While television has felt the jolt of social media’s ad dollar pull, it hasn’t felt it as acutely as print publications. Data compiled both by Neilson and by multi-industry, independent brands implies that television advertising hasn’t died – it’s simply evolved.
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Posted at June 18, 2012 08:57 AM in Agency
Interactive marketing is all the rage and it’s easy to see why. With more measurable direct results, tightly monitored budgetary considerations and direct, simplistic implementation, interactive ads are today’s marketers’ dream come true. There’s no shortage of online ad development theories. Pro-marketers and tech savants have tested, analyzed and theorized what works and what doesn’t work with the newer medium’s resulting target audience. Their findings? With regard to Facebook ads in particular, the same principles that applied to traditional print, television and radio advertisements also apply online.
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Posted at June 13, 2012 09:43 AM in Agency
Maybe you’re familiar with life at an ad agency. Maybe you’re not. Getting familiar with what it takes to bring about real marketing success can help you when you are shopping for a partner to help build your visibility, brand strength or ROI. They always say that high school doesn’t end at age 18, and a lot of the typical high school stereotypes do live on into the professional world – especially at an ad agency. Each “student” role brings something to the table and the agencies most well-equipped to meet client needs don’t leave anyone out of the roll call.
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Posted at May 30, 2012 12:15 PM in Agency
Through your business, you interact with several people a day, from vendors pitching their services, to peers at networking events, to employees at meetings. Every workweek teems with dozens of interactions, email pitches and phone calls, some memorable and some not. However, just as live sales pitches and collateral bombard you daily in person, online service and product providers incessantly attempt to prey on your customers’ business.
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