These days, my mornings entails groaning at my alarm, snoozing it for another 10 minutes, and finally scrolling to my Podcasts app and clicking “play” to start off my day. And it looks like I’m not alone; in the past four years, the amount of...

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Why should you market your products and services? Simply put, the make-it-and-they-will-come approach to growing a business won't succeed 99% of the time. You have to let prospects know that you’re out there and you have to let them know the right way if you hope to earn leads, sales, or growth. You have to have a marketing team on your side – whether internal or external. You need someone advocating for you to customers, delivering messages that draw them into your product and services effectively and, preferably, cost efficiently.
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