Social media is about connections and conversations. The most successful online networks make it easy for both businesses and average users to manage both. Twitter keeps conversations fresh and tracks mentions, network, and engagement. Facebook constantly unveils new tools to do the same. From an ROI perspective, most other social media networks had a leg up on Foursquare – at least from a social media manager’s perspective. Sure, you could add your location and post specials, but the network’s two-way conversation capabilities and analytics tools were limited. However, now Foursquare is unveiling a new merchant dashboard that allows social media managers to do more, most notably:
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When it really comes down to it, how effective IS your social media presence? At some point all web marketers, business decision makers and regular users ponder this conundrum. Social media is a unique tool, one designed to serve, not only an informative function, but...

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